Hunt's Case Study

Hunt's logo

Hunt’s Photo & Video sees continued success with ownerIQ’s Vendor Targeted Marketing

Vendor Targeted Marketing is one of our most valuable investments. It allows us to efficiently reach consumers along their path to purchase as they are shopping for the products we sell.

Richard Yagjian

Executive Vice-President, WB Hunt Company, Inc.,
d/b/a Hunt's Photo & Video

Overview

Hunt's logo

Hunt’s Photo & Video is a photo specialty retailer with locations throughout New England. Hunt’s Photo & Video continues to use the Vendor Targeted Marketing program to raise local awareness about their stores among photography enthusiasts.

ownerIQ Solution

Targets the local “in-market” shoppers of the product brands retailers sell.

Business Goals

Increase awareness and in-store traffic
Elevate online presence across family-friendly websites
Level the playing field with the internet’s major photographic equipment resellers

canon logo
tamron logo
Joby logo
Sekonic logo
Sigma logo
Joby logo
Joby logo

Outcomes

Hunt’s Photo & Video is using Vendor Targeted Marketing to target local shoppers of over 23 photography brands.

Hunt’s has seen great success, resulting in increased investment and an expanded brand portfolio.

Learn more about Vendor Targeted Marketing