The
Overview
LG, a multi-national electronics manufacturer of home entertainment, mobile and home appliance products wanted to acquire new customers and increase sales at retail.
ownerIQ
Solution
Using ownerIQ’s Optimized Shopper Product, LG leveraged a full portfolio of retail and brand partnerships to identify tech-savvy TV shoppers. ownerIQ’s powerful technology allowed LG to adjust campaign targeting in real-time and drive conversions at scale.
As a part of ownerIQ’s audience sharing program, LG was able to effectively support and improve sales of their products via retail. By allowing LG retailers to target consumers who researched products on LG’s site, the program increased sell-through at brick and mortar and online.
