For manufacturers:
Educate, acquire and retain customers
with Ownership Targeting.
Drive demand for your products like never before.
Ownership Targeting provides the insight into which of your site visitors are in the market for specific brands, products, and product types — and which visitors own them already.
You, in turn, can leverage this information to message to your audience based on exactly where they are in the product ownership life-cycle. With Ownership Targeting, you can cross-sell, up-sell, even request feedback at the precise point your audience is most likely to respond. Whether your goal is educating, acquiring or retaining customers, reach the right audience with the right message at the right time with Ownership Targeting.
Transform your untapped website traffic into your most valuable resource.
With Ownership Targeting, you are able to find your customers with pin point accuracy. We start by translating your site traffic into Ownership Signals. Then, after identifying these web visitors according to their Ownership Signals, we leverage the reach we have with more than 250,000 advertising-supported web sites — along with our proprietary media buying technology MOST — to message these consumers as they travel the web.
OwnerIQ can do the seemingly impossible with Ownership Targeting and our media buying capabilities:
- Identify those consumers from your site who are "in market" and prepared to buy and message them with targeted media after they leave your site, and
- transform the 30-50% of all manufacturer web site traffic going to product support into direct revenue generating opportunities.
With Ownership Targeting, you'll always know that every impression is being delivered to someone who either owns your products, or through their activity on your site(s), has expressed an interest in your products. Unrivaled one-on-one communication with your customers and potential customers, complements of OwnerIQ.
Use Ownership Targeting to:
- Win more of the consideration game more often by being in front of your prospects repeatedly during their online research process
- Address consumers researching products and drive them to channel partners
- Reach "Duress Shoppers" who have an extremely shortened decision cycle
- Promote new product launches to consumers who already have brand affinity
- Promote related products to consumers who already have brand affinity
- Promote accessories and consumables
- Conduct on-going market research
You can't manufacture results like these.
Combine the richness of our Ownership Targeting technology and the power of our media-buying capabilities and the results are staggering: manufacturers can transform researchers into buyers and existing owners/customers into brand loyalists. And you can generate increased ROI from your existing website and new business from existing website traffic.