OwnerIQ - Ownership Targeted Media
BOSTON, MA, OwnerIQ, the inventor of Ownership Targeted media and developer of one of the most advanced Real-Time media buying platforms in the industry, announced today it has hired Michael Ouellette as Vice President of Publisher Development.
Michael is building OwnerIQ’s third party publisher channel, giving publishers the tools necessary to anonymously identify their audiences based on product ownership and interest so they can leverage their ownership data to support targeted advertising campaigns. Michael is also working with key publisher partners to enhance consumer access to product information on OwnerIQ’s ManualsOnline.com property, feeding rich product information from publishers to ManualsOnline’s nearly 4 million monthly users.
“Michael brings a unique perspective to OwnerIQ, with deep experience that cuts across each of our assets,” said Jay Habegger, Founder and CEO of OwnerIQ. “Whether it be exposing partner publisher content and applications to ManualsOnline site visitors, creating additional revenue streams for publishers through unique data licensing opportunities, allowing publishers to capitalize on our advanced media buying platform, or bolstering publishers site content with the web’s most comprehensive collection of support and user manual information – Mike’s experience will position publishers to best capitalize on the many opportunities afforded them by OwnerIQ’s publisher solutions.”
Mr. Ouellette comes to OwnerIQ from Commission Junction, where, as Director Publisher Development, he led the Publisher Development team’s focus on fostering strategic relationships between top publishers and advertisers. Michael brings more than a dozen years of affiliate marketing experience across the spectrum of publisher, advertiser and network, with past positions including VP, Merchant Development at OneCause and Sales Director at Compete.
“OwnerIQ has a number of assets which are very attractive to online publishers of all sizes,” said Mr. Ouellette. “I’m looking forward to introducing these offerings to a broader set of publishers, and am most excited by the ongoing development of new and innovative ways to meet the needs of our current and future publisher partners.”