Napoleon Gourmet Grills Case Study

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Napoleon Gourmet Grills joined ownerIQ's Vendor Targeted Marketing Program to drive more sell-through.

Overview

Napoleon Grills is a privately owned manufacturer of quality wood and gas fireplaces stoves, gourmet gas and charcoal grills, outdoor living products, and heating & cooling products sold at retail.



ownerIQ Solution

Napoleon Grills joined ownerIQ's Vendor Targeted Marketing Program to support their dealers and drive more sell-through. They utilized the Retail Activation Program to easily educate their dealers on the value of participation.

Business Goals

Drive sell-through of high-end products at retail

Outcomes

40%

Adoption rate of VTM by their retailers

89%

Campaign renewal rate

$25K

Advertising value received in first 6 months

3M

Ad impressions received

Learn more about Vendor Targeted Marketing




Testimonials

We found VTM to be a 'no brainer' for our dealers to drive qualified in store traffic. It's a turnkey way for our dealers to run online ad campaigns without having to worry about ad creative.

Justin Spray

Business Innovation Manager, Napoleon

Thanks to ownerIQ's Vendor Targeted Marketing program we were able to increase traffic to our website. [...] Our VTM campaign results are impressive. The cost per visitor is more efficient than our cost per click from our Google Adwords campaign.

Tiffany Gillespie

Barbecues Galore