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Is ownerIQ the New King of Data?

"'The best way to describe second-party data is to describe what it's not,' Bob Scaglione, Senior Vice President of ownerIQ said after his panel at CE Week New York. First-party and third-party data have widely been the go-to information for a long time, but both have significant shortcomings."


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ExchangeWire

Second-Party Data: Not Second-Rate

"Over the last year, first-party data has often taken centre stage in marketing meetings. Second-party data has been somewhat hidden in the shadow of its cousin, first-party data, until now. ExchangeWire spoke exclusively to Steve Ustaris, CMO at ownerIQ about the rise in popularity of second-party data and how large brands are creating data partnerships that drive incremental sales."


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Why Second Party Data is About to Have Its Moment

"Second-party is the hot new currency in programmatic advertising —  and with good reason. When a brand or marketer transparently shares their first-party data with another brand or marketer, it's referred to as second-party data. In recent weeks, this particular approach to data sharing has been growing in importance and prominence."


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The Q in the News

PR Newswire


New ownerIQ Study Reveals Second-Party Data Era is Upon Us

Oct. 06, 2016

"Study found that 85 percent of retailers, brands will have second party data integrated into their marketing strategies over the next 12 months."

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BizReport

Expert: How to properly use 2nd party data

Sept 20, 2016 | Kristina Knight

"Second-party data strategies are largely executed programmatically; in the programmatic world, marketing strategies and performance metrics are often misaligned. How can brands ensure they are properly using 2nd party data?"

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Expert: How 2nd party data can help businesses

Sept. 16, 2016 | Kristina Knight

"While most businesses focus on the analysis of first party data, benefits can also be gained from second party data. One expert explains..."

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The Advent of Second-Party Data

Aug 16, 2016 | Philip Rosenstein

"We've all heard of first- and third-party data, the bedrock of the data marketing landscape. Second-party data is a bit more obscure, but if the initial apprehension about sharing private customer data can be overcome, marketers could unleash an entirely new dimension to..."

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Why You Need to Be Thinking About Second-Party Data

Aug 3, 2016 | Anastasia Bogomolov

"Data...we're practically swimming in it. It's all around us; used for virtually everything. The meaning of data really depends on what it's being used for and who's using it. For marketers and advertisers, the most common forms of data are..."

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Is ownerIQ the New King of Data?

Jun 28, 2016 | Patrick McCarthy

"'The best way to describe second-party data is to describe what it's not,' Bob Scaglione, Senior Vice President of ownerIQ said after his panel at CE Week New York. First-party and third-party data have widely been the go-to information for a long time, but both..."

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How Can Retailers Get Shoppers to Travel 50 Miles to Their Store?

May 31, 2016 | David Kaplan

"Programmatic ad platform ownerIQ's release of its 'geo-weighting' technology promises retail clients that they can go beyond traditional location targeting to better drive in-store traffic and sales. THe prgram relies on second-party shopping data to predict..."

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Veering Off Topic with ownerIQ CEO Jay Habegger

May 27, 2016 | Jeff Engel

"Xconomy Boston — Next up in my series of offbeat chats with local tech leaders is Jay Habegger, co-founder and CEO of ownerIQ. Habegger's company started a decade ago as a network of websites allowing people to..."

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Facing Facebook, Google and Amazon, Brands Pool Their Data

May 2, 2016 | Barry Levine

"As the internet continues to blur many competitive differences like pricing and product selection, brands have increasingly seen their customer data as a key differentiator. But, as it turns out, there's a bigger competitive headache beyone whether a customer is..."

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When Sharing Customer Data Makes Sense

Apr 27, 2016 | Steve Ustaris

"I've got some good news and some bad news. According to Forrester Research, 50 percent of visitors coming to your website intend to buy a product within 30 days. That's the good news. The bad news: that doesn't mean..."

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Executive Profile: Jay Habegger is a Believer That Data is the Driver for Decision-Making

Apr 22, 2016 | Jay Fitzgerald

"Among Jay Habegger's loves at his job running OwnerIQ Inc., a digital media company based in Boston, is its unpredictability. Since its founding in 2007, OwnerIQ has grown into a firm with about $60 million in revenue and more than..."

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Misconceptions About Marketing Data

Apr 19, 2016 | Anastasia Bogomolov

"Marketing data is no longer in short supply. Today's world is abuzz with information, and the word data is easily tossed around by pretty much everyone, everwhere. We all have access to some form of data, and we are all just as easily a part of some..."

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How to Become a Programmatic Pro

Mar 31, 2016 | Jonathan Lacoste

"Programmatic has taken the advertising world by storm in the last couple years, but many questions remain. That's why with the latest CMO Corner, I decided to get an expert take. Steve Ustaris is the CMO of ownerIQ, a cutting-edge programmatic company..."

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ownerIQ Grew 50% YOY in 2015

Mar 9, 2016 | Ben Frederick

"Second-party data firm ownerIQ announced a revenue of about $60 million in revenue in 2015, a 50% year-over-year (YoY) growth. Second-party data is first-party data that's been shared with another company. ownerIQ runs..."

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Is 2016 the Year Marketers Embrace Data Sharing?

Mar 9, 2016 | James Hercher

"OwnerIQ's unique second-party data-sharing model, where it acts as media buyer and data broker between retailers and manufacturing brands, is showing signs of breaking through the initial skepticism which accompanied second-party marketing..."

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Is Second-Party Data Worth a Second Look?

Jan 28 2016 | Al Urbanski

"Second-party data is nothing more than somebody else's first-party data. It's been popular as long as direct mailers have been purchasing subscription lists from magazines. So, while it's hardly new, tech-based vendors are..."

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Second-Party Data: Not Second-Rate

Jan 19 2016 | Rebecca Muir

"Over the last year, first-party data has often taken centre stage in marketing strategy meetings. Second-party data has been somewhat hidden in the shadow of its cousin, first-party data, until now. ExchangeWire spoke exclusively to..."

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Chief Marketer logo

Why Second Party Data is About to Have Its Moment

Jan 11, 2016 | Steve Ustaris

"Second-party is the hot new currency in programmatic advertising —  and with good reason. When a brand or marketer transparently shares their first-party data with another brand or marketer, it's referred to as second-party data. In recent weeks, this particular approach..."

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TechConnect Live from CES 2016: ownerIQ

Jan 7, 2016 | Joe Paone

Joe Paone sits down to talk with Bob Scaglione of ownerIQ at CES 2016.

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ownerIQ Named in CIO Review's 20 Most Promising Retail Technology Solutions 2015

Dec 18, 2015 | Aidan Bradley

"The Q was named as one of CIO Review's 20 Most Promising Retail Technology Solution Providers for 2015. The magazine's goal with these awards is to assist CIOs in identifying the right technology providers, a distinguished panel..."

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ownerIQ Press Release

ownerIQ, Leaders in Second-Party Data Announce Record‑Breaking Q3

Dec 10, 2015 | Aidan Bradley

"Boston, MA —  ownerIQ, the leading digital marketing solution for retailers and brands reports Q3, 2015 as the strongest quarter in company history. ownerIQ's third quarter saw a 60% bookings growth rate year-over-year while continuing to maintain..."

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Predictions 2016: Media's Unbundling Accelerates (Report): ownerIQ Recognized as Today's Leading Transparent Data Marketplace

Nov 13, 2015

"The year 2016 will see the process of digitization of the media ecosystem continue apace and addressability will cut across all types of media, accelerating the unbundling of media offering and bringing even more to the fore the strategic importance of first-party data..."

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Marketing Land logo

Adobe Becomes a Second-Party Data Matchmaker with the Release of its Audience Marketplace

Nov 10, 2015 | Barry Levine

"Adobe is today getting more serious about being a data matchmaker. The San Jose, California-based company announced the availability of its Audience Marketplace, which had been in beta since it was last unveiled in March..."

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ownerIQ Press Release

Monoprice and BuyDig Strengthen ownerIQ's Tech-savvy Audience Reach

Oct 28, 2015 | Benjamin Barr

"We're very excited to announce the addition of online Consumer Electronics giants Monoprice and Buydig to our family of retail partners. Boasting a combined 2.5 million active shoppers each month, the addition of these eCommerce staples strengthens an already robust network of..."

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Adweek logo

Small or Large, Brands are Betting Big on Programmatic Ads This Holiday Season

Oct 25, 2015 | Marty Swant

"Programmatic Advertisers are bullish on the holiday season, as retailers and packaged-goods companies look to hypertarget audiences more than ever. And while major brands have used big data for a while, the strategies are also..."

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ownerIQ Press Release

News America Marketing and ownerIQ Launch DYNAMIQ to reach clients' Ideal Shoppers with Robust Shopper and Geo-Targeted Data

Oct 19, 2015 | Aidan Bradley

"News America Marketing (NAM), the premier promotional marketing services company in the U.S. and Canada, and ownerIQ, the leading programattic advertising solution for retailers and products brands, announced today the release of their new product, DYNAMIQ..."

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FutureM Recap: Breaking Down Brands Sharing Data

Oct 8, 2015 | Anastasia Bogomolov

"This week, ownerIQ's SVP of Marketing Steve Ustaris spoke at the FutureM conference presenting one of the industry's hottest topic: second-party data. FutureM, viewed as the 'must-attend event for disovering what's next,' bringing together marketing and..."

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ownerIQ Press Release

VRRB Media Officially Launches Digital Media Network Powered By ownerIQ Partnership

Oct 7, 2015 | Aidan Bradley

"VRRB Media (prounounced 'verb') and ownerIQ, the leading programmatic advertising solution, have partnered to launch a new media network for advertisers seeking the highly coveted cultural consumer. VRRB media is the first of its kind collaboration of first party data..."

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ownerIQ Named Finalist in Digiday Signal Awards

Sept 24, 2015 | Digiday Awards

"Grapeshot and Saatchi & Saatchi LA took home two awards each at the first-ever Signal Awards reception in New York City, recognizing and honoring the technology companies setting the standards in an ever-changing industry..."

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ownerIQ Press Release

ownerIQ Reports Continued Momentum through Q2 and Acceleration into Q3

Sept 8, 2015 | Aidan Bradley

"ownerIQ, the leading digital marketing solution for retailers and brands reports Q2, 2015 as the strongest second quarter in company history. ownerIQ's second quarter saw a 45% bookings growth rate year-over-year while continuing to maintain..."

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Mass. is home to more than 60 marketing and advertising tech firms —  here's why

Sept 1, 2015 | Sara Castellanos

"Companies in the field of marketing and advertising technology have been in the news lately because they're growing significantly in the Boston area. In fact, according to marketing technology startup Jebbit, the Bay State is home to more than 60 companies in..."

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Boston Marketing, Ad Tech Firms Get Their Very Own LUMA–Inspired Chart

Sept 3, 2015 | Tyler Loechner

"It may not be Silicon Valley, but Boston has proven to be a formidable breeding ground for some successful digital marketing companies. Jebbit, a Boston-based 'post-click marketing platform,' decided to round up all..."

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Shopper Marketing Magazine & Path to Purchase Institute Name ownerIQ in the 2015 Digital Shopper Marketing LUMAscape

Aug 15, 2015 | Shopper Marketing Magazine

Shopper Marketing Magazine & Path to Purchase Institute Name ownerIQ in the 2015 Digital Shopper Marketing LUMAscape.

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ownerIQ Press Release

Saris Cycling Group Partners with OwnerIQ

Aug 18, 2015 | Aidan Bradley

"Saris Cycling Group (SCG), the manufacturer of Saris bike racks, CycleOps bike trainers and PowerTap cycling power meters, has partnered with OwnerIQ, a digital advertising leader to launch a retail activation program. SCG retailers now have a new way to..."

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Bicycle Retailer and Industry News logo

Saris, Brand Innovator in Cycling Industry Partners with OwnerIQ

Aug 18, 2015 | Bicycle Retailer

Saris is the first cycling brand to join our platform to empower their independent biking dealers to connect with local in-market shoppers and drive sales of SCG products.

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ownerIQ Named As Finalist in Digiday Signal Awards

July 15, 2015 | Digiday Awards

"Ad agency Saatchi & Saatchi and marketing analytics platform MarketShare DecisionCloud lead the pack of 2015 Digiday Signal Awards finalists with four nods each. The awards, which will be presented for the first time this year, honor the tech platforms simplifying the marketing..."

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Owner IQ Offers Paths-to-Purchase Solutions at CE Week

Jun 27, 2015 | Nancy Klosek

"'The path to purchase has changed. It's moved online.' That's how Bob Scaglione, senior vice president of Owner IQ, characterized the necessity of using the strategy his company offers for finding more customers with greater efficiency. His presentation was made at CE Week..."

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The Correct Way to Use Product Manuals to Improve Search Marketing

May 20, 2015 | Laurie Sullivan

"Since product support influences sales, OwnerIQ may have some data that search marketers should see. The company's site, ManualsOnline, maintains manuals for 650,000 products from hundreds of top brands. Consumers who are looking for more information about a product..."

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OwnerIQ Reports Most Successful Q1 in Company History, and Expands Retailer Business by 87% Year-Over-Year

May 18, 2015 | Marketwired

"OwnerIQ, the leading digital marketing solution for retailers and brands, reports Q1 2015 as the most successful quarter in company history. The company's first quarter saw a 60% bookings growth rate year-over-year while continuing to improve..."

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ManualsOnline Launches New Website in Response to Changing Consumer Landscape

May 11, 2015 | Marketwired

"ManualsOnline.com, the publisher division of OwnerIQ and the largest repository of product support documentation on the internet announced their new mobile friendly website and statistics of mobile site visits today..."

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Driving Results with Audience Data

Apr 13, 2015 | Nanette Marcus

"Past objections to second-party data have since been addressed, making now the perfect time for marketers to leverage that data as part of a holistic data approach. The benefits of second-party were highlighted in a panel session at the iMedia Commerce Summit..."

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OwnerIQ Taps RSi For In-Store Sales Data, Claims It 'Closes the Loop'

Apr 2, 2015 | Tyler Loechner

"OwnerIQ, a programmatic ad platform for retailers, on Thursday announced it has integrated data from Retail Solutions Inc. (RSi), a point-of-sale analytics firm. The integration adds sales data to OwnerIQ's pool of targeting and analytics..."

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OwnerIQ Taps RSi For In-Store Sales Data, Claims It 'Closes the Loop'

Mar 18, 2015 | Adotas

"OwnerIQ, a programmatic ad platform for retailers, on Thursday announced it has integrated data from Retail Solutions Inc. (RSi), a point-of-sale analytics firm. The integration adds sales data to OwnerIQ's pool of targeting and analytics..."

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Shopper Marketing Summit

Mar 16-18, 2015 | Shopper Marketing Summit

On Wednesday, March 18, 2015 from 12:00pm to 1:00pm, ownerIQ's SVP of Strategic Channel Development, Bob Scalgione will be giving a seminar on how to enhance digital shopper marketing with Programmatic buying. In this session attendees will learn: how programmatic works as a shopper marketing tool along the path to purchase, discover how retailers are monetizing their online shopper audiences by making them available for digital shopper marketers to target and additionally, see how programmatic buyers can offer scale, speed and accuracy when the technique is applied to targeting specific retail shopper audiences.

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News America Marketing Launches Programmatic Platform to Reach Offline Shoppers Online

Mar 16, 2015 | Tyler Loechner

"News America Marketing, a promotional marketing services firm, has announced its foray into programmatic advertising. The company has partnered with OwnerIQ, a digital marketing firm for retailers, to launch its programmatic platform..."

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ownerIQ Press Release

2015 Lenovo Digital Marketing Summit

Feb 23-25, 2015 | Morrisville, NC

The Dawn of the Hyper-Connected Consumer: ownerIQ will be sponsoring the Lenovo Digital Marketing Summit in NC on February 23-25th and giving an educational seminar on Digital Advertising and Shopper data insights.

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OnwerIQ Sets Another Record in the Fourth Quarter of 2014

Jan 30, 2015 | Marketwired

"OwnerIQ, the leading programmatic solution for retailers and product brands to drive retail outcomes, reports a record fourth quarter and strong year-over-year growth in 2014. In addition to the vast expansion of its customer roster, the company reports..."

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League of Leaders

Dec 9-10, 2014 | League of Leaders

ownerIQ is participating in The path to Purchase Institute's League of Leaders meeting. This exclusive group of the industry's most influential individuals, is committed to fostering best practices and the understanding of all marketing efforts that culminate at retail, now and in the future, by creating an 'open forum' atmosphere for the candid exchange of ideas, philosophies, and strategies.

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OwnerIQ Reaches One Thousand Audience Share Requests in 2nd Party Data Exchange Platform, CoEx

Dec 8, 2014 | Marketwired

"More than 570 retailers and manufacturers have increased their revenue and advertising insights by sharing 2nd party data on OwnerIQ's Co-operative Audience Exchange Platform, or CoEx, which just processed its 1,000th data request..."

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The New 'Co-op' Isn't Retail Ad Budgets, It's Audience Data

Dec 5, 2014 | Joe Mandese

"Marketing, especially the frequently cutthroat world of retail, has always been a competitive business. But a new form of cooperation is emerging between retailers and brand marketers that is driving more sales and better returns for both sides..."

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OwnerIQ Enhances Reporting for manufacturer Brands Targeting Their Retail Shoppers

Oct 31, 2014 | Internet Retailer

"Manufacturers that target their retail shoppers through ownerIQ's Retailer Targeted Marketing product have been measuring their digital advertising's impact on retail shopping activity at the brand level through OwnerIQ's Purchase Intent Impact Report. With this..."

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OwnerIQ Enhances Reporting for Manufacturer Brands Targeting Their Retail Shoppers

Oct 30, 2014 | Marketwired

"Manufacturers that target their retail shoppers through OwnerIQ's Retailer Targeted Marketing product have been measuring their digital advertising's impact on retail shopping activity at the brand level through OwnerIQ's Purchase Intent Impact Report. With this..."

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Here's The Ad Sentiment Index, What's Yours?

Sept 25, 2014 | Joe Mandese

"In 1975, J. Walter Thompson did a study estimating the average consumer was exposed to about 500 brand impressions each day. Today, Nielsen estimates it's more like 5,000. While it's unlikely anyone knows the precise number, everyone knows the volume of ads..."

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For inquiries, please reach out to
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