Behavioral targeting on its very best behavior.
Ownership Targeting improves your online performance. And your bottom-line performance.
Nothing defines your consumers' preferences and priorities better than what they buy and what they own. OwnerIQ is uniquely positioned to capitalize on this simple fact. Everything we do enables advertisers, manufacturers, and retailers to more precisely target their online message based on what consumers own... Ownership Targeting.
- Retailers can target researchers after they leave their site;
- Brand advertisers can find consumers with specific behaviors and lifestyles based on the products they own.
- Manufacturers can identify users of support areas of their site and up-sell the latest product in that range as the user leaves the site and travels the web.
- Everyone can track consumers across the entire ownership spectrum, from "intenders" looking to buy to long-term owners that have owned a product for years.
The secret to Ownership Targeting is in the analytics. With hundreds of millions of ownership signals collected over 2+ years from over 31 million consumers, OwnerIQ is able to identify key characteristics of products and product owners that provide valuable information about consumer propensity and preference. Coupled with detailed campaign analytics and optimization techniques, these ownership characteristics enable behavioral targeting with incredible accuracy. OwnerIQ has the unique ability to identify the appropriate Ownership Signals that are most likely to support the goals of a campaign, and then target consumers with those Ownership Signals across the web.
Spend your time — and your media budget — talking to the right people.
Example: A large US auto maker wants to mount an online customer loyalty campaign. Normally, they would have to focus on contextual advertising on auto sites, or various other demographic targeting methods in an effort to reach existing owners of their cars. With Ownership Targeting, we simply create a Target Segment (Acme Motors owner), identify Ownership Signals that support the Target Segment (owners of all Acme models to be targeted by the Advertiser, purchasers of Acme Motors parts, visitors to Acme Motors websites, viewers of Acme Motors online Owners Manuals, etc.), and use the OwnerIQ MostIQ advertising platform to identify, bid on, and acquire impressions generated by consumers with the identified Ownership Signals across over 250,000 ad supported websites. The advertiser will know that every impression served will be to a current owner of an Acme auto.
Our behavioral targeting approach increases your ability to serve just the right message to your audience at just the right time. Which means you can serve fewer ad impressions while reaching the same level of user interaction with your brand. With Ownership Targeting, your media buys are more effective and efficient than ever.
Ownership Based Behavioral Targeting
OwnerIQ targets online advertising based on consumer ownership segments. We can divide an audience into more than 100,000 Ownership Segment categories based on the product brand, the product type, and the specific product.
These segments can be combined to carefully tailor an audience to an advertiser's, manufacturer's, or retailer's objective. Ownership Targeting objectives often include product replacement, promoting complementary products, or using ownership information to identify lifestyle or behaviors. For example, owners of premium kitchen appliances are more likely to purchase organic foods and owners of Blu-ray DVD players more likely to spend money on renovations. Ownership based behavioral targeting takes you beyond simple demographics, or lifestyle clusters and allows you to reach consumers evidencing the most indicative behavior.