OwnerIQ - Ownership Targeted Media

August 18, 2010

Ad-Exchanger Newsletter Mention

"What's in a billion?" OwnerIQ's VP of tech ops, Chris Back, provides perspective around the scale of today's real-time bidding environment.

August 17, 2010

Habegger Writes in Twice Magazine

"A manufacturer’s website is their single most important marketing tool. This isn’t hyperbole. This is the current reality."

August 9, 2010

The Paths to Purchase Shifting

"The evidence just keeps mounting that the path-to-purchase is rapidly shifting to be dependent on online activity."

June 2, 2010

OwnerIQ named one of Boston's Hottest Companies

In order to recognize the fastest growing technology companies in Boston, Lead411 is proud to announce the release of its "Hottest Boston Companies" awards.

May 27, 2010

Business Updates - Breaking News In Local Business

Michael Ouellette joins OwnerIQ as vice president of publisher development.

March 31, 2010

Habegger Riffs On Ownership Targeting

OwnerIQ has developed a methodology called ownership targeting. We asked Habegger to explain how the company was progressing in a crowded behavioral targeting marketplace.

March 5, 2010

OwnerIQ Using Insights On Ownership Signals For Targeting Says CEO Habegger

CEO, Jay Habegger: OwnerIQ was born out a few simple insights. Effective advertising is presenting the right message to the consumer that resonates and influences perceptions or compels actions.

January 7, 2010

The Advent Of The 'New' A/V Independent

Online media firm OwnerIQ has developed a Web-based display ad targeting consumers making duress, or demand-in, purchases.

Duress purchases are those motivated by the immediate need to replace a durable good that has stopped operating or no longer meets the immediate needs of the consumer.

August 17, 2009

Find the User Manual for Almost Any Gadget at ManualsOnline

You've had your power drill, blender, or media keyboard for a couple of months now--and all of a sudden, it's behaving strangely. The issue you're having might be addressed in the troubleshooting section of the product's manual, and you want to to take a look before diving into whatever information a Web search may provide. Sadly, you can't find the manual that came in the box...

July 2, 2009

OwnerIQ, ScanScout, ChoiceStream target online ad models

BOSTON, MA — OwnerIQ's approach of figuring out what information each user wants to see — and what products each user might be likely to buy — from moment to moment online was featured on Mass High Tech. "Ownership targeting is one of these things that's a fundamental insight," said CEO Jay Habegger. "I think it's going to be a big component of the targeting universe."

OwnerIQ Offers Manufacturers a New Avenue for Reaching Shoppers

Stores Magazine

As product e-mails and search-engine optimization tactics become commonplace, OwnerIQ CEO Jay Habegger believes his company has created the next big trend in Internet marketing...

OwnerIQ's Ownership Targeting Rewrites the Marketing Manual

CE Pro

OwnerIQ is providing marketing managers with a new way of targeting their respective messages: ownership targeting.

Ownership targeting focuses marketing campaigns at those consumers who have already purchased certain items that will lend to a subsequent purchase a related product...

OwnerIQ Capitalizes on Intelligence about Users

Xconomy

I'm one of those people who makes special folders in my filing cabinet for the owner's manuals that come with every new gadget or appliance I buy. If you want to see the manual for my radioactive-green Nokia 6130 cell phone, I can probably dig it up. (Never mind that I haven't used that phone since 1998. If you're busy making file folders, you don't have time to cull them.)...

Learning how to use your new gadgets

The Miami Herald

If you're hunting for a manual, the OwnerIQ network of Web sites owns URLs including TV.ManualsOnline.com, Audio.ManualsOnline.com, CarAudio.ManualsOnline.com and PortableMedia.ManualsOnline.com. The company conducted a survey that 20 percent of Internet savvy consumers review product manuals before even buying the product. I never even thought of doing that, but maybe now I will...

Lost the TV Manual? OwnerIQ has the Answer

Seattle Post-Intelligencer

OwnerIQ has secured $2 million in startup capital that it will use to help consumers find thousands of user manuals for VCRs, digital cameras, microwaves and other home appliances...

Stuck in Owner Manual Hell? OwnerIQ Funded

The Alarm Clock

Here at the a:c, we have been having a hell of a time getting our universal remote to work. So we turned to the Internet and like magic we found the manual. We may have OwnerIQ to thank. It operates sites like Laundry.ManualsOnline.com, CarAudio.ManualsOnline.com, TheUserManualSite.com, TV.ManualsOnline.com, Kitchen.ManualsOnline.com, PortableMedia.ManualsOnline.com and Audio.ManualsOnline.com...

OwnerIQ Looks Smart with $2M First Funding

Mass High Tech

Newton-based OwnerIQ Inc. reports receiving a Series A round of funding. OwnerIQ received $2 million in funding from Waltham's Atlas Venture, Lexington's CommonAngels and the Massachusetts Technology Development Corp., company officials report...

OwnerIQ Closes $2M Round for Online User Manuals

Venture Wire

OwnerIQ Inc., a company that helps people find user manuals online, has closed a $2 million Series A round. Atlas Venture led the round with participation from CommonAngels and the Massachusetts Technology Development Corporation. Eric Hjerpe, partner at Atlas Venture, has joined the board of directors...