Campaign Objectives

When creating an advertising campaign with OwnerIQ, you will work closely with your sales representative and account manager to determine the campaign objective. The objective is the primary goal that OwnerIQ’s technology will optimize towards. Objective options include:

Site Visits – A pixel is required in order to choose the Site Visit objective. This objective will guide OwnerIQ’s technology to optimize the campaign towards users who are most likely to visit your site, maximizing site traffic.

Ad Engagement – This objective will guide OwnerIQ’s technology to optimize towards users who are most likely to click on your ad.

Brand Awareness/Reach – This objective will guide OwnerIQ’s technology to optimize towards reaching the highest number of people in your target audience.

Online Conversions – A pixel is required in order to choose the Conversion objective. This objective will guide OwnerIQ’s technology towards those who are most likely to complete a conversion action either after viewing or clicking on your ad. You can work with the team at OwnerIQ to determine the optimal conversion action for your site, it could be something like making an online purchase or visiting your store locator page.