Digital Shopper Marketing Whitepaper

Enhancing Digital Shopper Marketing with Programmatic Buying

Enhancing Digital Shopper Marketing with Programmatic Buying

Learn how to transform online retail shopper insights into targeted advertising opportunities in real-time

Shopper marketers are turning to a digital and data-driven approach to their campaigns, and they're looking beyond the brick-and-mortar store walls to execute them. Find out why digital shopper marketers are leveraging programmatic buying techniques that can:

  • Ensure 100% accuracy in reaching specific retail shoppers at scale
  • Dominate share of voice among retail shoppers in your category
  • Drive demand for a specific brand or product at retail