ownerIQ and OpenX Expand Partnership to Bring Second-Party Data Into the Programmatic Ecosystem

New Audience PMP Feature will Increase Scale and Opportunity by Providing DSPs Access to Transparent Retailer and Brand Audience Data BOSTON, MA – November 15, 2018 — ownerIQ, the leader in second-party, transparent data solutions, today announced their new Audience Private Marketplace (PMP) feature in partnership with OpenX, the world’s largest independent advertising exchange. This new […]

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Dominate Your Holiday Shopping Category this Q4!

ownerIQ’s data and decisioning technology works together to find shoppers ready to purchase, directing them to your site shortening the time to conversion and driving an increase in sales. DATA: We observe billions of shopping behaviors from shoppers in-market for products in key gift-giving categories from our 600+ retailer and brand audience partners. These behaviors are […]

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Why You Need Second-Party Data in Your Digital Marketing

ownerIQ offers transparent data solutions powered by the largest second-party marketplace of consumer shopping and purchasing behavior. ownerIQ is included in Gartner’s “How to Put Second-Party Data to Work for Marketing” Report. According to the report, ownerIQ is listed in the Private Marketplaces category. Private Marketplaces as stated in the report “help multiple companies share […]

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Amazon’s latest attribution play will grab more brand marketing budgets

The retail giant seeks to influence advertising budget by controlling the narrative around campaign performance Author: Kelli Laperch, Director of Client Analytics In a recent article by Seb Joseph in Digiday, “Amazon is testing an attribution pixel, a key step in rivaling the duopoly,” the retail giant is testing a new attribution tool that will […]

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ownerIQ Welcomes Monotype as an Audience Partner

ownerIQ is proud to announce Monotype as a new audience partner. With the addition of Monotype, ownerIQ continues to add to the largest network of active online shoppers. Monotype is the largest selection of premium fonts, with more than 130,000 available fonts and counting. Monotype reaches creative professionals from individual freelancers and small agencies to […]

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