Amazon’s latest attribution play will grab more brand marketing budgets

The retail giant seeks to influence advertising budget by controlling the narrative around campaign performance Author: Kelli Laperch, Director of Client Analytics In a recent article by Seb Joseph in Digiday, “Amazon is testing an attribution pixel, a key step in rivaling the duopoly,” the retail giant is testing a new attribution tool that will […]

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ownerIQ Welcomes Monotype as an Audience Partner

ownerIQ is proud to announce Monotype as a new audience partner. With the addition of Monotype, ownerIQ continues to add to the largest network of active online shoppers. Monotype is the largest selection of premium fonts, with more than 130,000 available fonts and counting. Monotype reaches creative professionals from individual freelancers and small agencies to […]

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ownerIQ Integrates with Adobe Analytics Cloud allowing Branded and Discoverable Retail Audiences in Adobe Audience Manager

ownerIQ Integrates with Adobe Analytics Cloud allowing Branded and Discoverable Retail Audiences in Adobe Audience Manager Integration allows retailers’ first-party data to be visible and accessible outside the ownerIQ platform for the first time BOSTON, MA – August 9, 2018 — ownerIQ, a leader in second-party data, announces it is now integrated with Adobe Audience […]

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What is a Segment anyway?

While the Third Party Data Menu may be organized by Appetizers, Entrees and Deserts, don’t expect to know what kind of beef is in that burger, whether the fish was Farmed or Wild, or if peanuts are in the Ice Cream Sundae.  Second Party Data or Transparent Data, on the other hand, is like a […]

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New Self-Serve Dashboards in CoEx!

ownerIQ is providing more robust and accessible client reporting capabilities into our dashboards within CoEx. We have developed multiple new dashboards that give our clients valuable insights into their campaign performance. These reports can be found under the Campaign reporting section of CoEx: Reports>Campaign (New!) Store Reporting: The Store Report dashboard highlights ownerIQ’s impressively accurate geo-weighting […]

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