What is a Segment anyway?

While the Third Party Data Menu may be organized by Appetizers, Entrees and Deserts, don’t expect to know what kind of beef is in that burger, whether the fish was Farmed or Wild, or if peanuts are in the Ice Cream Sundae.  Second Party Data or Transparent Data, on the other hand, is like a […]

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New Self-Serve Dashboards in CoEx!

ownerIQ is providing more robust and accessible client reporting capabilities into our dashboards within CoEx. We have developed multiple new dashboards that give our clients valuable insights into their campaign performance. These reports can be found under the Campaign reporting section of CoEx: Reports>Campaign (New!) Store Reporting: The Store Report dashboard highlights ownerIQ’s impressively accurate geo-weighting […]

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ownerIQ Welcomes The Zebra as an Audience Partner

ownerIQ is proud to announce The Zebra as a new audience partner. With the addition of The Zebra, ownerIQ continues to add to the largest network of active online shoppers. The Zebra is the most visited omnichannel insurance search engine in the nation. The Zebra builds tools and educational resources that help people navigate insurance, […]

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ownerIQ and Amobee Partner, Allowing Direct Access to Second Party Retailer and Brand Audiences

First Demand Side Platform Integration Grants Access to Rich Ecommerce Data BOSTON–(BUSINESS WIRE)–ownerIQ, a leader in second-party data, today announced the ability to integrate with demand side platform (DSP) partners, with Amobee—a leading global digital marketing technology company serving brands and agencies—becoming the first DSP to directly integrate, allowing customer access to ownerIQ’s unmodeled retail […]

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DSP’s looking to solve inventory problems need to look at alternatives to Ads.txt

Transparency, trust and accuracy have become major concerns for all those involved with the buying and selling of digital advertisements. As technology advances, budgets increase, and demand takes off, the risk of fraud and risky activity increases. Duplicate inventory, as a result of publishers forming excessive amounts of relationships with exchanges to sell the same […]

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