Is It Time for a Data Diet?

Find out how to get your data ready for summer advertising in four easy steps Step 1) Assess Your Data Habits  With Spring starting, we’re reminded that Summer and all that it entails is right around the corner. Many of us are noticing the few extra cookies from the holidays have settled into all the […]

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Competing with Walmart, Target and Amazon

  • by Greg Loeffelholz
  • Apr 10, 2019

How Audience Monetization and Advertising revenue diversification are critical to surviving the Retail Apocalypse   The news that Walmart is taking over its website monetization business from Triad Retail Media is just the latest reminder (if one were needed) that retailers wanting to survive the Retail Apocalypse must be aggressively pursuing revenue diversification via Audience […]

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ownerIQ’s 2nd Party Data Marketplace Sees Record Number of Direct Data Deals

  • by ownerIQ
  • Mar 11, 2019

The company’s platform recorded over 12,000 individual data requests sent by buyers and 7,000 direct approvals granted by sellers in 2018 BOSTON, MA – March 11, 2019 — 2nd party data is a hot category in the digital advertising space; however, most solutions still struggle with how to scale the opportunity because traditional data marketplaces are unable […]

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How Retailers are leveraging their data to build scalable ad businesses

  • by Steve Ustaris
  • Mar 06, 2019

Retailers are in the digital ad business. Amazon’s advertising division generated $10B in 2018, making it the 3rd largest digital ad company, behind Google and Facebook. Walmart and Target’s ad offerings have been in market for some time now, with estimated earnings in the 100s of millions. In the last 18-24 months, grocers such as […]

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