Flurry.com On Mobile Social Gamers
The Flurry.com blog recently did a post entitled “Mobile Social Gamers:The New Mass-Market Powerhouse” about the shift in the landscape and audience of video gaming. We thought you would find it interesting.
“As the growth of iOS and Android mobile devices continues to explode, there is a tectonic shift in the landscape of video gaming, a medium that continues to reach the most powerful spenders in the economy. Not only are these emerging platforms attracting droves of existing gamers, but also spawning a new and highly engaged audience: the mass-market mobile casual gamer. The era of marketing singularly to the 18 – 34 hardcore male gamer is officially over.”