Shopper Marketing’s New Frontier: E-Commerce

  • by ownerIQ
  • Mar 15, 2011

We read this article on about the relationships between ad agencies, retailers and marketers in relation to packaged goods. The article features a study by AdAge that examines how to best structure shopper marketing practices.

We found it interesting and we thought you might too.

Read the whole article here.

Categories:Posts from 2011


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