Q Thoughts

Transparency Into Holiday Gift Giving Audiences

Holiday ecommerce sales continue to rise year over year. In 2016, retail ecommerce sales grew 17.8% during the holiday season accounting for a record 10.6% of total retail sales for the season.

Also in 2016, mobile commerce increased 44% accounting for 29% of overall ecommerce holiday retail sales, and is expected to grow to 51.9% in 2017.

ownerIQ leads the digital marketing industry with the largest, most transparent Second-Party Data marketplace giving advertisers targeted access to these online holiday shoppers. With ownerIQ, advertisers have the ability to reach over 220MM+ active shoppers and build targeted audience segments by retailer or brand, vertical, location and more. Here are 6 audiences to target this holiday season!

Millennial Gift Givers:
Almost all (95%) of millennials will visit a retail location for research this holiday season then proceed go home and make their purchases online. Of these millennials, 52% will also use a mobile device to compare prices while shopping in-store, often up until the moment they make a purchase.

The average millennial spends $1,427 on holiday season purchases and 64% of millennials plan on purchasing something for themselves.

ownerIQ partners with many millennial focused retailers such as GILT, Nine West, Fragrance.com, Saks OFF 5TH, and Sparknotes giving advertisers the ability to target millennial shoppers this holiday season. Want more audience segments? Check them out here!

Male Gift Givers:
One in four men wait until December to start their holiday shopping, citing reasons for procrastinating as the thrill of last minute shopping and viewing holiday shopping as a necessary evil. Additionally, only 47% plan on looking for online coupons.

On average men buy holiday gifts for only 1-2 people compared to women’s responsibility of 5-11 recipients.

It’s important to make holiday shopping more approachable for men. ownerIQ can help you do so with a large variety of male focused retail audiences like AutoAnything, ACE, Cabela’s, Crutchfield, and NewEgg. Need to take your audience segments one step further? Take a look at our industry segments here.

Female Gift Givers:
Female gift givers choose to shop with retailers and brands they trust, where they know they can find the gift categories they intend to purchase.

The top gifting categories females plan to purchase this holiday season include clothing (75%), toys (60%), and home decor (31%).

ownerIQ has a large array of female focused retail partners perfect for the holidays including Toys R Us, Barnes & Noble, Lord & Taylor, Walgreens, and Burlington Stores. Check out who else we partner with here!

Experience Seekers:
In 2016, shoppers were looking for an experience. More than one third (38%) of consumers reported wanting to receive an experiential gift, while only 23% planned on purchasing them.

Hone in on users interacting with travel guides, cameras, local events, luggage and DIY crafts at our premium retailers to reach users most likely to be interested in your experiences this holiday season.

ownerIQ experience seeker retail partners include GILT, Barnes & Noble, ACE, Buydig.com, and Cabela’s. Click here for more detail on our industry focused segments for the holidays!

Deal Seeking Gift Givers:
Last year, consumers were out and about hunting for deals. More than 1 in 3 (36%) holiday shoppers who purchased gifts on the weekends in 2016 say 100% of their purchases were on sale.

With ownerIQ, advertisers have the ability to target users shopping at off-priced retailers like Saks OFF 5TH, Burlington Stores, Gettington.com, Rakuten.com, and zulily. Get the full list here!

Parent Gift Givers:
It’s no secret, parents empty their wallets during the holidays! In 2016, American parents spent an average of $1,711 during the holidays, up 23% from 2015. Kids are the focus of their shopping efforts with parents spending $495 per child up 25% from 2015.

ownerIQ partners with dozens of premium retailers focused on adult gift givers, especially ones shopping for children’s clothing, accessories, toys, video games and baby products like Crazy 8, Gymboree, Burlington Stores, Babies R Us, Toys R us, Destination Maternity, The Land of Nod, and Scholastic.

ownerIQ has the largest, most transparent Second-Party Data marketplace giving advertisers the most effective way to drive sales and awareness this holiday season.

Learn more about our audiences and partnerships here!



*National Retail Federation

Categories:Posts from 2014, Posts from 2017


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