Q Thoughts

Consumers are expected to spend $19.9B on Mother’s Day gifts in 2018

Consumers who plan to celebrate Mother’s Day this year will spend $162.94 on average on gifts, compared to $168.94 last year, for a total of $19.9B.*

Capitalize on this opportunity for your brand or retailer!

1. Learn more about your audience – Shopper Audience Insight reports provide a snapshot of your consumer’s retailer, brand and product preferences based on their shopping and purchasing behavior across 600+ audience partners.

The more you know about your audience, the better you can tailor messaging to new prospects.

Sample ownerIQ Insights from 2017 (top indexing products)**

Industry Insights (NRF):

ownerIQ’s partnerships with Burlington, Macy’s, Fragrance.com, Lord & Taylor, Saks Fifth Avenue, Saks OFF 5TH, Staples, Walgreens, Zulily, and Ace Hardware are perfect for reaching shoppers in those categories.

2. Uncover their purchasing journey – Do they prefer to shop online, in-store, on desktop or mobile?  Fine-tune targeting through our Cross Device Attribution Report to study behaviors of consumers in the discovery, consideration or purchase stages.

3. Maximize sales – Rely on our CoEx Platform which optimizes based on shopping behaviors.  Our integrated decisioning tracks 2.8B shopping behaviors monthly.  Incorporate the Digital Checkout Tag to manipulate fields you want to track and optimize against.

Log into CoEx today to:
Explore 2nd party data audiences
Launch Mother’s Day campaigns
Collaborate with our Creative Services team to build static, HTML5 or Rich Media units
Access reporting and insights

Don’t have a CoEx account? Click here and an ownerIQ solutions expert will contact you to get started!

*Data source from the National Retail Federation (NRF) and ownerIQ campaign data from 2017

Categories:Posts from 2018


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