ownerIQ Integrates with Adobe Analytics Cloud allowing Branded and Discoverable Retail Audiences in Adobe Audience Manager

  • by ownerIQ
  • Aug 09, 2018

ownerIQ Integrates with Adobe Analytics Cloud allowing Branded and Discoverable Retail Audiences in Adobe Audience Manager

Integration allows retailers’ first-party data to be visible and accessible outside the ownerIQ platform for the first time

BOSTON, MA – August 9, 2018 — ownerIQ, a leader in second-party data, announces it is now integrated with Adobe Audience Manager, part of Adobe Analytics Cloud. Branded ownerIQ retail audiences are now available in Audience Marketplace. Adobe Audience Manager is a data management platform (DMP) that helps brands build unique audience profiles so they can identify the most valuable segments and use them across any digital channel.

As part of ownerIQ’s second-party data everywhere initiative, the company is now a Community-level partner in the Adobe Exchange Partner program. Second-party data is defined as access to a brand’s first-party data and in this case, refers to branded retail partners. While ownerIQ has pushed data to advertisers via other DMPs, this is the first time that ownerIQ retailer partners are allowing their first-party data to be visible and accessible outside the ownerIQ platform.

Greg Loeffelholz, VP of Platform at ownerIQ, says Adobe Audience Manager’s approach to data ownership is what made this relationship a great fit.  “Giving data owners’ governance over data usage is a key tenant to second-party data. This is often a challenge when the buyer wants to access retail data on alternative platforms,” says Mr. Loeffelholz. “Adobe Audience Manager’s data request infrastructure aligns well with our own and allows us to maintain the integrity of our governance process.”

To learn more and see ownerIQ’s retail audiences available in Adobe, visit Adobe Audience Manager here: https://www.adobeexchange.com/experiencecloud.details.100528.html

About ownerIQ
ownerIQ is driven by the idea that retailers, brands and all marketers should operate in a transparent data economy. We created a thriving second-party data marketplace to provide this transparency to our partners and to make their data more relevant and effective. Today, over 800+ Retailer and Product Brand marketers use the ownerIQ platform to maximize their data asset. As a result, these partners contribute over 3 billion shopping behaviors and $1 B e-commerce transactions per month to our data cloud, which marketers and programmatic advertisers use to power media activations (online advertising campaigns). ownerIQ was founded in 2007 and is headquartered in Boston, MA with offices in NYC, Chicago, San Francisco, Los Angeles, and Seattle. For more information, visit www.ownerIQ.com.

About Adobe Analytics Cloud
Adobe Analytics Cloud, part of Adobe Experience Cloud, is the core system of intelligence for the experience business. Adobe Analytics Cloud combines Adobe Audience Manager, the leading data and audience management platform, and Adobe Analytics, the industry-leading solution for applying real-time analytics and detailed audience segmentation across all marketing channels. Adobe Analytics Cloud enables modern-intelligence teams to instantly create value from data by collecting and connecting a variety of customer engagement points, applying a customer journey lens to contextualize customer experiences, and utilizing modern measurement tools that enable self-service data science for the masses. Insights surfaced through Adobe Analytics can immediately be activated in Adobe Audience Manager for action in customer-touching technologies to deliver compelling experiences in the moments that matter.

PR Contact:
Aidan Bradley




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