Dominate Your Holiday Shopping Category this Q4!
ownerIQ’s data and decisioning technology works together to find shoppers ready to purchase, directing them to your site shortening the time to conversion and driving an increase in sales.
DATA: We observe billions of shopping behaviors from shoppers in-market for products in key gift-giving categories from our 600+ retailer and brand audience partners. These behaviors are cataloged all the way down to the SKU level.
DECISIONING: We score every impression opportunity and assign an ‘Expected Performance’ (EP) score for each potential customer in real time:
During the 2017 Holiday Shopping Season, ownerIQ tracked over $10B in e-commerce purchases! This Includes $260M+ in e-commerce transactions on Black Friday and $279M+ on Cyber Monday with a 392% increase in unique shoppers over those key shopping days.
Unique shoppers in 2017 by key verticals:
Clothing & Accessories: 156M uniques
Last Cyber Monday, Apparel exhibited a 34% growth in desktop e-commerce sales YoY
Consumer Electronics: 119M uniques
13.2% of consumers are projected to purchase a CE or tech gift this year
Toys : 43M uniques
Toys & Children’s games will account for 29% of holiday purchases this year
Home & Garden: 57M uniques
Home & Garden is expected to account for 17.8% of holiday gifts this year
Movies, Music, and Books: 87M uniques
Giving the gift of entertainment is a go-to for many shoppers
Health and Beauty: 11M uniques
From skincare indulgences indulgences to NYE glamour – beauty will be a go-to gift for many this holiday
Leveraging ownerIQ’s network of 200MM+ in-market holiday shoppers will allow you to capture market share from competitors and drive incremental sales during the Q4 holiday shopping season.
Data from charts pulled from ownerIQ warehouse