Inmar agrees to acquire ownerIQ
Today we are thrilled to announce that Inmar, a leading global solutions provider for retailers, manufacturers and CPG brands, has completed its acquisition of ownerIQ. ownerIQ will be a critical piece of Inmar’s new Innovator Ecosystem, providing best-in-class data and media solutions to the retail vertical. This marks an incredible milestone in the ownerIQ journey as the pioneer of 1st and 2nd party data solutions built for today’s digitally focused retail marketer.
Inmar has been a trusted intermediary for fortune 500 companies for almost 40 years, serving retailers, manufacturers, healthcare providers, government and employers. Anyone who has redeemed a coupon, filled a prescription or returned a product, has engaged with the Inmar brand.
The company recently announced the launch of their new Innovator Ecosystem which will accelerate innovation by integrating best-in-class technology, analytics and media companies from around the world with Inmar’s existing comprehensive and deep technology solutions set. The acquisition of ownerIQ is a key piece of this new ecosystem.
Since our inception in 2007, ownerIQ’s mission has always been to provide retailers and brands with a best-in-class technology and service solution to support the 1st and 2nd party data strategies that are critical to their business. Today, thousands of customers leverage our award-winning platform, CoEx, to power their data-driven digital programs such as: digital co-op advertising, data monetization, eCommerce & in-store sales attribution, transparent 2nd party data sharing, etc. Through this acquisition ownerIQ now has access to the resources of an incredible organization that will allow us to continue our mission and accelerate our product innovation in each of these categories.
There will be absolutely no change in ownerIQ programming or service. We will continue to make enhancements to our product around 1st and 2nd party data activations and will bring these innovations to our customers and prospects. In addition, as we continue to collaborate with our new colleagues at Inmar, will we able to open up brand new opportunities for our customers in other categories, for example – Influencer Marketing. We will keep you informed of these opportunities as they come.
Onward and upward!