Q Thoughts

Posts from 2010

Reversing the Market Research

by Jay Habegger At OwnerIQ we specialize in a concept called Ownership Targeting: target an online display advertising message based on what consumers actually own and their considered purchase intent. In a nutshell, we use ownership and purchase of consumer durable goods to triangulate on attributes that advertisers typically care about such as lifestyles, indicative behaviors […]

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Online Marketing for Retailers and Manufacturers

by Jay Habegger I’m often asked by manufacturers and retailers who are just getting their online marketing program started where they should be focusing their efforts. To be sure, the number of techniques available to online marketers has exploded. Some of the options that are currently commanding the most attention, such as Facebook and Twitter, […]

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