Posts from 2011

Managing Online Privacy: A Guide For Non-Geniuses

  • by ownerIQ
  • Apr 13, 2011

Senator John Kerry (D-Mass) recently introduced a Privacy Bill on 4/13/11. In it he stated the following concern, “You shouldn’t have to be a computer genius in order to opt out of information sharing ”… We at OwnerIQ wholeheartedly agree with Senator Kerry’s sentiment. In fact, our CEO, Jay Habegger addressed this very topic in […]

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Hooman Radfar On The Biggest Misconception About The Use Of Data For Ad Targeting

  • by ownerIQ
  • Apr 07, 2011

We came across an article by Hooman Radfar of Clearspring about the use of data for Ad Targeting and some of it’s biggest misconceptions. He believes context matters, and so do we. “Today, we’re experiencing a massive surge in interest in audiences. But the people that win in this game, will not only leverage multiple […]

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Robert Daniel on Panel at SES

  • by ownerIQ
  • Apr 06, 2011

by Robert Daniel I had the pleasure of participating on a panel at SES entitled “RTB, DSP, ATD, WTF: Finding Quality is a Sea of Solutions.” It was moderated by my old colleague Jay Sears, and had the following participants also on the panel: – Jeff Green, CEO & Founder, The Trade Desk – Nathan […]

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TopRankBlog.com: Marketing- What’s Your Definition?

  • by ownerIQ
  • Apr 04, 2011

We stumbled across Lee Odden’s Blog post entitled “Marketing-What’s Your Definition?” where he talks about returning from vacation in Oahu and realizing the vast difference between the “techie social media marketing world” he lives in and the relaxed atmosphere in Hawaii. “In today’s digital age, things move fast….Marketing evolves with consumer preferences, technologies and society. […]

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Brad Berens Blog: The Shakespeare Brand

  • by ownerIQ
  • Mar 31, 2011

We came across an interesting article by Brad Berens that compares Shakespeare’s “marketing strategy” to digital advertising today. “We don’t typically think of Shakespeare as a successful brand story, but we should because the way Shakespeare created, bonded with and nurtured his customer base has actionable lessons for marketers today. Don’t get distracted by the […]

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