“Amazon’s Approach to Advertising Might Work, But It’s Not for Every Retailer”: “The Retail Giant Is Leveraging Brand Equity and Hiring a Big Sales Force, While Others Will Choose to Outsource.” read the full article here.
Posts from 2012
Our CEO Jay Habegger answered questions on the acquisition and its impact on OwnerIQ in AdExchanger. AdExchanger.com: What was the trigger for the transaction? Is this about tech or clients? In the ad tech marketplace OwnerIQ is known for ownership targeting, an advertising solution that enables marketers to target online consumers based on the products […]
On December 27th, 2011, Jay Habegger spoke on Minnesota Public Radio. “I see it as being a somewhat under-the-radar trend for the next couple of years,” he said. But in three to five years, the ad industry will wake up and say, “Oh my gosh, some significant percentage of the digital spend is now being […]