Posts from 2014

How Retailers are leveraging their data to build scalable ad businesses

  • by Steve Ustaris
  • Mar 06, 2019

Retailers are in the digital ad business. Amazon’s advertising division generated $10B in 2018, making it the 3rd largest digital ad company, behind Google and Facebook. Walmart and Target’s ad offerings have been in market for some time now, with estimated earnings in the 100s of millions. In the last 18-24 months, grocers such as […]

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ownerIQ Integrates with Adobe Analytics Cloud allowing Branded and Discoverable Retail Audiences in Adobe Audience Manager

  • by ownerIQ
  • Aug 09, 2018

ownerIQ Integrates with Adobe Analytics Cloud allowing Branded and Discoverable Retail Audiences in Adobe Audience Manager Integration allows retailers’ first-party data to be visible and accessible outside the ownerIQ platform for the first time BOSTON, MA – August 9, 2018 — ownerIQ, a leader in second-party data, announces it is now integrated with Adobe Audience […]

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What is a Segment anyway?

  • by Greg Loeffelholz
  • Jun 27, 2018

While the Third Party Data Menu may be organized by Appetizers, Entrees and Deserts, don’t expect to know what kind of beef is in that burger, whether the fish was Farmed or Wild, or if peanuts are in the Ice Cream Sundae.  Second Party Data or Transparent Data, on the other hand, is like a […]

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ownerIQ and Amobee Partner, Allowing Direct Access to Second Party Retailer and Brand Audiences

  • by ownerIQ
  • Jun 06, 2018

First Demand Side Platform Integration Grants Access to Rich Ecommerce Data BOSTON–(BUSINESS WIRE)–ownerIQ, a leader in second-party data, today announced the ability to integrate with demand side platform (DSP) partners, with Amobee—a leading global digital marketing technology company serving brands and agencies—becoming the first DSP to directly integrate, allowing customer access to ownerIQ’s unmodeled retail […]

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DSP’s looking to solve inventory problems need to look at alternatives to Ads.txt

  • by Greg Loeffelholz
  • May 16, 2018

Transparency, trust and accuracy have become major concerns for all those involved with the buying and selling of digital advertisements. As technology advances, budgets increase, and demand takes off, the risk of fraud and risky activity increases. Duplicate inventory, as a result of publishers forming excessive amounts of relationships with exchanges to sell the same […]

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