Q Thoughts

Posts from 2014


ownerIQ Integrates with Adobe Analytics Cloud allowing Branded and Discoverable Retail Audiences in Adobe Audience Manager

ownerIQ Integrates with Adobe Analytics Cloud allowing Branded and Discoverable Retail Audiences in Adobe Audience Manager Integration allows retailers’ first-party data to be visible and accessible outside the ownerIQ platform for the first time BOSTON, MA – August 9, 2018 — ownerIQ, a leader in second-party data, announces it is now integrated with Adobe Audience […]

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What is a Segment anyway?

While the Third Party Data Menu may be organized by Appetizers, Entrees and Deserts, don’t expect to know what kind of beef is in that burger, whether the fish was Farmed or Wild, or if peanuts are in the Ice Cream Sundae.  Second Party Data or Transparent Data, on the other hand, is like a […]

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ownerIQ and Amobee Partner, Allowing Direct Access to Second Party Retailer and Brand Audiences

First Demand Side Platform Integration Grants Access to Rich Ecommerce Data BOSTON–(BUSINESS WIRE)–ownerIQ, a leader in second-party data, today announced the ability to integrate with demand side platform (DSP) partners, with Amobee—a leading global digital marketing technology company serving brands and agencies—becoming the first DSP to directly integrate, allowing customer access to ownerIQ’s unmodeled retail […]

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DSP’s looking to solve inventory problems need to look at alternatives to Ads.txt

Transparency, trust and accuracy have become major concerns for all those involved with the buying and selling of digital advertisements. As technology advances, budgets increase, and demand takes off, the risk of fraud and risky activity increases. Duplicate inventory, as a result of publishers forming excessive amounts of relationships with exchanges to sell the same […]

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