Posts from 2014

What is a Segment anyway?

While the Third Party Data Menu may be organized by Appetizers, Entrees and Deserts, don’t expect to know what kind of beef is in that burger, whether the fish was Farmed or Wild, or if peanuts are in the Ice Cream Sundae.  Second Party Data or Transparent Data, on the other hand, is like a […]

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ownerIQ and Amobee Partner, Allowing Direct Access to Second Party Retailer and Brand Audiences

First Demand Side Platform Integration Grants Access to Rich Ecommerce Data BOSTON–(BUSINESS WIRE)–ownerIQ, a leader in second-party data, today announced the ability to integrate with demand side platform (DSP) partners, with Amobee—a leading global digital marketing technology company serving brands and agencies—becoming the first DSP to directly integrate, allowing customer access to ownerIQ’s unmodeled retail […]

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DSP’s looking to solve inventory problems need to look at alternatives to Ads.txt

Transparency, trust and accuracy have become major concerns for all those involved with the buying and selling of digital advertisements. As technology advances, budgets increase, and demand takes off, the risk of fraud and risky activity increases. Duplicate inventory, as a result of publishers forming excessive amounts of relationships with exchanges to sell the same […]

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ownerIQ Secures $4.6 Million Additional Funding to Capitalize on Marketers Shift to Data Transparency and Second-Party Data Markets

ownerIQ Secures $4.6 Million Additional Funding to Capitalize on Marketers Shift to Data Transparency and Second-Party Data Markets BOSTON — May 1, 2018 —ownerIQ announces today that they have secured $4.6 million in additional financing from their existing investors. The company will achieve profitability in the second half of 2018 and capitalize on a major […]

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GDPR: what you need to know now

GDPR: You’ve heard of it.  It’s coming but what is it? What does it stand for? ownerIQ is here with the answers to prep you on GDPR and what it means for adtech. GDPR stands for General Data Protection Regulation and takes effect on May 25, 2018. GDPR will be replacing the existing European Union (EU) data […]

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