OwnerIQ

Is It Time for a Data Diet?

Find out how to get your data ready for summer advertising in four easy steps Step 1) Assess Your Data Habits  With Spring starting, we’re reminded that Summer and all that it entails is right around the corner. Many of us are noticing the few extra cookies from the holidays have settled into all the […]

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Competing with Walmart, Target and Amazon

  • by Greg Loeffelholz
  • Apr 10, 2019

How Audience Monetization and Advertising revenue diversification are critical to surviving the Retail Apocalypse   The news that Walmart is taking over its website monetization business from Triad Retail Media is just the latest reminder (if one were needed) that retailers wanting to survive the Retail Apocalypse must be aggressively pursuing revenue diversification via Audience […]

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ownerIQ’s 2nd Party Data Marketplace Sees Record Number of Direct Data Deals

  • by ownerIQ
  • Mar 11, 2019

The company’s platform recorded over 12,000 individual data requests sent by buyers and 7,000 direct approvals granted by sellers in 2018 BOSTON, MA – March 11, 2019 — 2nd party data is a hot category in the digital advertising space; however, most solutions still struggle with how to scale the opportunity because traditional data marketplaces are unable […]

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ownerIQ and OpenX Expand Partnership to Bring Second-Party Data Into the Programmatic Ecosystem

  • by ownerIQ
  • Nov 15, 2018

New Audience PMP Feature will Increase Scale and Opportunity by Providing DSPs Access to Transparent Retailer and Brand Audience Data BOSTON, MA – November 15, 2018 — ownerIQ, the leader in second-party, transparent data solutions, today announced their new Audience Private Marketplace (PMP) feature in partnership with OpenX, the world’s largest independent advertising exchange. This new […]

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