OwnerIQ

ownerIQ Welcomes Monotype as an Audience Partner

  • by Aidan Bradley
  • Aug 28, 2018

ownerIQ is proud to announce Monotype as a new audience partner. With the addition of Monotype, ownerIQ continues to add to the largest network of active online shoppers. Monotype is the largest selection of premium fonts, with more than 130,000 available fonts and counting. Monotype reaches creative professionals from individual freelancers and small agencies to […]

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Black Friday and Cyber Monday Insights & Top Products Sold

  • by Aidan Bradley
  • Nov 30, 2017

It’s no surprise that Black Friday and Cyber Monday are known as the biggest shopping days of the year. This year, predictions of “Black November” are emerging with a whole month of deals for early holiday shoppers as well as “Cyber Week” deals being extended past traditional Cyber Monday. Each year, shopping starts earlier and earlier and […]

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ownerIQ’s New Online-to-Offline Attribution Model Closes Shopper Loop

  • by Aidan Bradley
  • Sep 14, 2017

New attribution capability allows brands to measure campaign impact on site traffic, e-commerce and in-store sales by media channel and partner BOSTON, September, 14, 2017 – ownerIQ, the leading transparent second-party data marketplace, today introduced a new online-to-offline attribution model that will allow retailers and brands to understand how browsing and other online shopping activities […]

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Is your target audience conversion ready?

  • by ownerIQ
  • Jun 01, 2017

How do you know your target audience is conversion ready? Every programmatic solution has their own scoring algorithm, using thousands of data pinpoints to determine when to bid on an ad in an exchange. The truth is, the number of pinpoints companies claim to process is traditionally quite exaggerated. Relevant and impactful data that influences […]

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