Q Thoughts

Posts from 2015

How Vendor Targeted Marketing Delivers

Product brands and the retailers that carry their products can vastly improve their shopper conversion and coupon redemption rates though an innovative concept known as Vendor Target Marketing (VTM), which enables them to work with retailers to help influence a shopper’s purchase decision. The need to improve website effectiveness is clear, based on the findings […]

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OwnerIQ named in Ad Age’s 2015 B2B Best Awards

We are thrilled to announce that we were recognized for our #TBT Digital Yearbook campaign in the 2015 B2B Best Awards by Ad Age. These prestigious awards are presented annually by Ad Age, the leading global source of news and intelligence for the marketing and media community. The B2B Best Awards celebrate the most innovative and creative work produced by BtoB marketers and […]

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How Big Data Has Strengthened Shopper Insights and Analysis

As the use of “big data” increases in the marketplace, the need for more advanced data visualization tools has followed suit.  Without a way to interpret the complexity of this data, how can one truly use this information to its full potential?  In the advertising industry, this data evolution is upping client’s expectations for campaign […]

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Join us at SIA: Competing in the Digital Marketing Landscape

We’re excited to announce that we will be giving an educational seminar at the SIA Snow Show on Thursday, January 29th.  The SnowSports Industries America Snow Show (SIA) 2015 is the snow sports industries biggest trade show held in Denver, CO each year. Jay Habegger, OwnerIQ CEO and  Connie Johnson, EVP Business Development will be co-presenting on how to compete in today’s digital marketing […]

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