Q Thoughts

Posts from 2015

A Must-Know Technique for Measuring Prospecting

To effectively grow a client’s business, advertising strategies must focus on how to acquire new customers. Prospecting is the fundamental tactic for achieving this objective, however, many clients have not yet adopted measurement tools to accurately assess performance of this tactic compared to other strategies like retargeting. Without a proper way to gauge the value […]

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U.S. Retail Programmatic Display Spending Rose 43% During the 2014 Holiday Shopping Season

Retailers turning to programmatic to grab consumer attention during the winter holidays. Over the last four holiday shopping seasons, U.S. internet usage has increase by over 131% from 543B minutes in 2010 to 1,256B minutes in 2014. During that same time period, internet usage from a mobile device (tablet and smartphone) increased over a whopping […]

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Saris Cycling Group Partners with OwnerIQ

Saris Cycling Group Partners with OwnerIQ to Support the IBD in the Digital Space Brand innovator in cycling industry partners with digital advertising leader BOSTON, MA / MADISON WI— August 18, 2015 — Saris Cycling Group (SCG), the manufacturer of Saris bike racks, CycleOps bike trainers and PowerTap cycling power meters, has partnered with OwnerIQ, a […]

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Digitally connecting you to Holiday Shoppers in 2015

It’s still summer but any seasoned marketer knows that means holiday campaign planning is in full swing. What you may not know is that OwnerIQ’s retail and brand audiences are top destinations to reach active holiday gift givers and shoppers. According to google, last year (2014) was the most connected holiday season ever. Shoppers reported spending […]

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The 2015 Digital Shopper Marketing Ecosystem

The August issue of Shopper Marketing Magazine, out today from Path to Purchase Institute names the top Digital Shopper Marketing solutions. Check out the digital version of the magazine here. Two of our recent partners, have been named in the ecosystem as well, congratulations to News America Marketing and RSi. All solutions were picked by Shopper […]

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