Q Thoughts

Posts from 2016

The Second-Party Data Sharing Payoff

It should come as no surprise that ad and marketing leaders are bullish on second-party data considering the potential benefits. If you’re not caught up on second-party data and all the transparent goodness it has to offer, here’s a quick eGuide that’s sure to help. But there are plenty more advantages worth noting. In fact, […]

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#QtheJob – Manager of Client Services

Time to #QtheJobs, readers! ownerIQ is always on the hunt for talented people who are passionate about the future of digital advertising to join our dynamic team. This week’s job of the week shout out goes to the Client Services dream team, who is currently hiring multiple Client Services Managers at our Boston, NYC and Chicago offices! […]

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Activate your DMP. Use Second-Party Data. Achieve Success.

Our world is data-driven, right? As fans of transparent data, we are big believers that connecting customer information with second-party data leads to the best set-up for continuous success. So where do data management platforms (DMPs) play into this? Well, DMPs are here to help make sense of and store all the data we create […]

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Second-Party Data: the (Data) Deets You Need to Know

Second-party data is – and will increasingly be – a valuable marketing asset for retailers and durable goods companies alike. Remind me, what’s second-party data again? Here’s a quick definition: Second-party data sharing is when a retailer, brand, publisher, or marketer gains transparent access to the website audience data of another retailer, brand, publisher, or […]

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