Q Thoughts

Posts from 2017

CoEx Feature Updates: Your April Checklist

At ownerIQ, we recognize the need to always, always stay innovative. CoEx, ownerIQ’s second-party data marketplace, powers today’s largest transparent data economy, and in doing so strives to ensure users are able to tend to all things audience data seamlessly. Sharing and activating your first-party data with marketing partners of choice? Check. Making readily available […]

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K2 Taps ownerIQ to Execute Their Second-Party Data Strategy

Outdoor and Sporting Company to Support Retail Channel through Data-driven Marketing Strategy Boston, April 18, 2017 – ownerIQ, the leaders in second-party data, announced today that the K2 Skis brand is now part of their transparent data marketplace; the brand includes K2 Skis, K2 Snowboarding, Ride Snowboards, Line Skis, and Full Tilt Boots. K2 was […]

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ownerIQ hosts for NewCo Boston 2017

ownerIQ was excited to participate in NewCo Boston 2017 as host company. NewCo is an innovative and motivational program that inspires attendees to hear from founders and top executives of local Boston companies while giving them an inside look at their offices. ownerIQ opened their brick and beam headquarters in Boston’s trendy Fort Point area […]

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212 NYC: Second-Party Data Panel

Last week, ownerIQ sponsored 212’s first event of 2017 at Ignitionone in NYC. This panel brought together the agency community to discuss a hot topic: Second-Party Data. The Q’s own Bob Scaglione gave a brief welcome and explained why second-party data should be part of every marketer’s agenda in 2017. We were thrilled to have […]

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