Posts from 2018

How to Review, Respond and Modify Data Deals in CoEx

The recent addition of Data Deals in CoEx provides greater transparency & control between the data provider and data consumer when forming data partnerships in ownerIQ’s CoEx platform. Did you miss our previous communications regarding Data Deals? Catch up here: What is a Data Deal? How to create a Data Deal? How to review and […]

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How to Create a Data Deal in ownerIQ’s CoEx Platform

New CoEx Data Deals provide greater transparency & control between the data provider and data consumer. By providing activation plan details, data providers will have additional insight into how and where the data consumer intends to activate the data within each partnership request. How to create a Data Deal in CoEx #1: Select a member […]

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Now even more transparency and control over your data partnerships within CoEx!

Introducing Data Deals: Providing Significant Enhancements to Partnership Controls Now data providers will have additional transparency into the data consumers’ intentions for where and how they plan to activate the data within each partnership request. This allows for greater clarity between the data provider and data consumer and more timely responses to requests. Key Features: […]

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ownerIQ has the MVD leading up to the Super Bowl!

Leading up to Super Bowl LII on Sunday, ownerIQ has the MVD (Most Valuable Data) on shopping and browsing behavior sourced from our retail and brand partners for game-day gear. Everyone knows you have to rep your team when watching the game, and this year, fans are outfitting the whole family. To ensure their team ends […]

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ownerIQ’s pixel load time is 4x faster than the blink of an eye!

  Deploying second-party data strategies to execute enhanced marketing and monetization techniques has become mainstream in the retail ecosystem over the past couple of years. Giants in the retail industry such as Amazon, Target, and Walmart have all adopted this strategy. The technology built behind these programs requires a pixeling framework that can seamlessly ingest […]

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