Posts from 2018

Consumers are expected to spend $19.9B on Mother’s Day gifts in 2018

Consumers who plan to celebrate Mother’s Day this year will spend $162.94 on average on gifts, compared to $168.94 last year, for a total of $19.9B.* Capitalize on this opportunity for your brand or retailer! 1. Learn more about your audience – Shopper Audience Insight reports provide a snapshot of your consumer’s retailer, brand and product preferences based […]

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How to Review, Respond and Modify Data Deals in CoEx

The recent addition of Data Deals in CoEx provides greater transparency & control between the data provider and data consumer when forming data partnerships in ownerIQ’s CoEx platform. Did you miss our previous communications regarding Data Deals? Catch up here: What is a Data Deal? How to create a Data Deal? How to review and […]

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How to Create a Data Deal in ownerIQ’s CoEx Platform

New CoEx Data Deals provide greater transparency & control between the data provider and data consumer. By providing activation plan details, data providers will have additional insight into how and where the data consumer intends to activate the data within each partnership request. How to create a Data Deal in CoEx #1: Select a member […]

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Now even more transparency and control over your data partnerships within CoEx!

Introducing Data Deals: Providing Significant Enhancements to Partnership Controls Now data providers will have additional transparency into the data consumers’ intentions for where and how they plan to activate the data within each partnership request. This allows for greater clarity between the data provider and data consumer and more timely responses to requests. Key Features: […]

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ownerIQ has the MVD leading up to the Super Bowl!

Leading up to Super Bowl LII on Sunday, ownerIQ has the MVD (Most Valuable Data) on shopping and browsing behavior sourced from our retail and brand partners for game-day gear. Everyone knows you have to rep your team when watching the game, and this year, fans are outfitting the whole family. To ensure their team ends […]

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