Posts from 2018

ownerIQ’s pixel load time is 4x faster than the blink of an eye!

  • by ownerIQ
  • Jan 25, 2018

  Deploying second-party data strategies to execute enhanced marketing and monetization techniques has become mainstream in the retail ecosystem over the past couple of years. Giants in the retail industry such as Amazon, Target, and Walmart have all adopted this strategy. The technology built behind these programs requires a pixeling framework that can seamlessly ingest […]

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Introducing ‘Featured Audiences’ in CoEx’s Data Marketplace

  • by Alex Bistran
  • Jan 16, 2018

As we continue to make transparency and choice our priority, we are introducing a new update within our Data Marketplace that will make discovering relevant audiences faster and easier than ever. Our new ‘Featured Audiences’ badge will showcase the latest and most relevant audiences at any given time within CoEx. Any audience with the ‘Featured […]

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Google Play Store URLs Create Challenges for Brand Safety on EBDA Opportunities

  • by Greg Loeffelholz
  • Jan 05, 2018

ownerIQ recently identified and reported an issue to Google that we wanted to communicate out as a general PSA to peers and advertisers buying programmatically so they are aware. Specifically the issue in Google’s header bidding alternative, called exchange bidding dynamic allocation (EBDA) results in a brand safety risk for advertisers across at least 6 […]

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