Posts from 2019

Is It Time for a Data Diet?

Find out how to get your data ready for summer advertising in four easy steps Step 1) Assess Your Data Habits  With Spring starting, we’re reminded that Summer and all that it entails is right around the corner. Many of us are noticing the few extra cookies from the holidays have settled into all the […]

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Competing with Walmart, Target and Amazon

  • by Greg Loeffelholz
  • Apr 10, 2019

How Audience Monetization and Advertising revenue diversification are critical to surviving the Retail Apocalypse   The news that Walmart is taking over its website monetization business from Triad Retail Media is just the latest reminder (if one were needed) that retailers wanting to survive the Retail Apocalypse must be aggressively pursuing revenue diversification via Audience […]

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