ownerIQ’s 2nd Party Data Marketplace Sees Record Number of Direct Data Deals

  • by Alex Bistran
  • Mar 11, 2019

The company’s platform recorded over 12,000 individual data requests sent by buyers and 7,000 direct approvals granted by sellers in 2018 BOSTON, MA – March 11, 2019 — 2nd party data is a hot category in the digital advertising space; however, most solutions still struggle with how to scale the opportunity because traditional data marketplaces are unable […]

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How Retailers are leveraging their data to build scalable ad businesses

  • by Steve Ustaris
  • Mar 06, 2019

Retailers are in the digital ad business. Amazon’s advertising division generated $10B in 2018, making it the 3rd largest digital ad company, behind Google and Facebook. Walmart and Target’s ad offerings have been in market for some time now, with estimated earnings in the 100s of millions. In the last 18-24 months, grocers such as […]

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ownerIQ and OpenX Expand Partnership to Bring Second-Party Data Into the Programmatic Ecosystem

  • by Aidan Bradley
  • Nov 15, 2018

New Audience PMP Feature will Increase Scale and Opportunity by Providing DSPs Access to Transparent Retailer and Brand Audience Data BOSTON, MA – November 15, 2018 — ownerIQ, the leader in second-party, transparent data solutions, today announced their new Audience Private Marketplace (PMP) feature in partnership with OpenX, the world’s largest independent advertising exchange. This new […]

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Dominate Your Holiday Shopping Category this Q4!

ownerIQ’s data and decisioning technology works together to find shoppers ready to purchase, directing them to your site shortening the time to conversion and driving an increase in sales. DATA: We observe billions of shopping behaviors from shoppers in-market for products in key gift-giving categories from our 600+ retailer and brand audience partners. These behaviors are […]

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