SaaS – When It Makes Sense and When It’s Nonsense!

  • by ownerIQ
  • Feb 15, 2017

It’s 2017, and the times they are a-changin’. This is neither a good nor a bad thing – it’s just the natural course of all things in life. Take the introduction of driverless cars, for instance, and consider why the need for self-driving vehicles was naturally driven (no pun intended) to fruition. The advent of […]

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CTR: The KPI You Don’t Need for Digital Success

  • by ownerIQ
  • Feb 10, 2017

Digital marketers are often hard-pressed to identify key performance indicators (KPIs) that justify a client’s digital marketing campaign or display advertising spend. One indicator perceived as vital to driving conversions (or a marketer’s coveted objective) is the pesky click-through-rate (CTR). You may have heard CTRs are important KPIs in your digital campaigns, but we’re here […]

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Driving Outcomes Through Creative: Introducing the Q’s Creative Showcase

ownerIQ’s in-house Creative Service team helps the Q’s partners and clients stand out amidst the noise and clutter of the digital landscape with truly impactful and customized digital experiences. Maximizing your ad banner rotation to achieve programmatic excellence across all devices, ownerIQ’s Optimized Creative Showcase boasts a breadth of ever-expanding capabilities, from product carousels to […]

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Why Viewability KPIs Are Bad for Programmatic Performance

  • by Greg Loeffelholz
  • Feb 01, 2017

In his opening talk at AdExchanger’s Industry Preview last week Gary Vaynerchuk brought up the conflict that often exists between metrics and results: “The problem is that the metrics and the sales don’t match up,” he said. “That’s got to be talked about…” One key area I see that happen a lot is with viewability […]

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