The shopping weekend of the year, Black Friday through Cyber Monday, was massive as expected, even record-breaking. Consumers flocked online and in store, facing both comfort and frenzy in their quest for a welcome bargain. So what items topped this year’s shopping lists? ownerIQ’s real time shopping interactions across the ever-expanding Qniverse revealed surprising shopping […]
Sharing your first-party audience data is great, but no one said it was easy. Especially not when you’re attempting to do it all yourself, without the help of a second party data platform. In other words, even the most proficient data sharing practitioners can face execution challenges. As evidenced in the September 2016 commissioned study […]
By now, you’ve read the full research report, The Era of Second-Party Data is Here, a September 2016 commissioned study conducted by Forrester Consulting on behalf of ownerIQ. Now it’s time for a visual recap. Test your second-party data IQ with this latest infographic detailing all the must-know stats.
Time always flies when you’re busy. And when it comes to holiday season, it appears before we know it. So here we are – holiday-ready. The remainder of your marketing and advertising dollars can go a long, long way during peak shopping season which takes place right around NOW, the beginning of December. Therefore, it’s […]
It should come as no surprise that ad and marketing leaders are bullish on second-party data considering the potential benefits. If you’re not caught up on second-party data and all the transparent goodness it has to offer, here’s a quick eGuide that’s sure to help. But there are plenty more advantages worth noting. In fact, […]