Q Thoughts

Why You Need a Data Partner for Better Marketing Outcomes

If you’re a marketer, it’s very likely you’re after what every other marketer is looking for these days: quality data. You’ve used up the bulk of your first-party data, or your own data that’s stored in-house, and so scalability has reached its peak. You need more of the right data to target the right audience, […]

Read >



2017 IHHS Show: How Has Digital Changed Today’s Path to Purchase?

On Saturday, March 18, Connie Johnson, EVP, Business Development, Manufacturer Vertical at ownerIQ, presented an educational session titled, “New Digital Media Trends for Driving Outcomes at Retail,” at the 2017 International Home + Housewares Show in the Innovation Theater. The presentation (a packed house!) shed light on the dramatically altered path to purchase in digital […]

Read >


Three Ways to Grow Your Audience at Scale with Duress Shopper

Purchasing programmatic media is great except when marketers continually bombard the same person with the same old advertisements. Why does this happen? Most programmatic media buys are simply retargeting, making it incredibly difficult to grow at scale. While marketers can find success early on, it’s simply not sustainable. Introducing Duress Shopper, the ideal audience for […]

Read >


VentureFizz Reports: Working in Boston Tech According to ownerIQ

This article originally appeared in VentureFizz, Working in Boston Tech: ownerIQ, and features Jay Schaufeld, ownerIQ’s SVP of Human Resources, about the company’s culture and the inner workings at “The Q. Can you share the details on what ownerIQ does? ownerIQ (“The Q”) is a transparent data marketplace in adtech. The Q focuses on creating […]

Read >