The Difficulties of Sharing Data – Alone

  • by ownerIQ
  • Dec 08, 2016

Sharing your first-party audience data is great, but no one said it was easy. Especially not when you’re attempting to do it all yourself, without the help of a second party data platform. In other words, even the most proficient data sharing practitioners can face execution challenges. As evidenced in the September 2016 commissioned study […]

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[INFOGRAPHIC] The Era of Second-Party Data is Here

  • by ownerIQ
  • Dec 01, 2016

By now, you’ve read the full research report, The Era of Second-Party Data is Here, a September 2016 commissioned study conducted by Forrester Consulting on behalf of ownerIQ. Now it’s time for a visual recap. Test your second-party data IQ with this latest infographic detailing all the must-know stats.

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The Q4 Scramble: 5 NEW Digital Marketing Tactics That Actually Work

  • by ownerIQ
  • Nov 29, 2016

Time always flies when you’re busy. And when it comes to holiday season, it appears before we know it. So here we are – holiday-ready. The remainder of your marketing and advertising dollars can go a long, long way during peak shopping season which takes place right around NOW, the beginning of December. Therefore, it’s […]

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The Second-Party Data Sharing Payoff

  • by ownerIQ
  • Nov 22, 2016

It should come as no surprise that ad and marketing leaders are bullish on second-party data considering the potential benefits. If you’re not caught up on second-party data and all the transparent goodness it has to offer, here’s a quick eGuide that’s sure to help. But there are plenty more advantages worth noting. In fact, […]

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#QtheJob – Manager of Client Services

  • by ownerIQ
  • Nov 18, 2016

Time to #QtheJobs, readers! ownerIQ is always on the hunt for talented people who are passionate about the future of digital advertising to join our dynamic team. This week’s job of the week shout out goes to the Client Services dream team, who is currently hiring multiple Client Services Managers at our Boston, NYC and Chicago offices! […]

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