The Four Biggies of Second-Party Data

  • by ownerIQ
  • Oct 24, 2016

Data is the lifeblood of every marketer. Simple. And a fact. Today’s consumers are most responsive to targeted, relevant advertising based upon their preferences and needs. In order to meet this need, companies are dedicating significant budget and resources to collecting website audience data and building out robust customer profiles. This first-party data, while valuable […]

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The (Online) Shoppers Are Coming!

  • by ownerIQ
  • Oct 19, 2016

Holiday spending is expected to exceed $634 Billion this year. We’re sure you’re aware that consumers are choosing to purchase more and more of these products online, but did you know that 80% of ALL consumers research product and brands online prior to making a purchase, whether or not that purchase is online or in […]

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How to Stop the Cycle of Lost Sales Once and for All

  • by ownerIQ
  • Oct 13, 2016

Your customer is out there, that’s a fact. What’s not so straightforward, however, is the data needed to reach that customer, because, well, data is HUGE and there’s a lot of it. But believe it or not, reaching your potential customers using only the right data to stay top of mind is easier than it […]

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The Era Of Second-Party Data Is Here. Where Do YOU Stand?

  • by ownerIQ
  • Oct 11, 2016

Included below are some key takeaways from a September 2016 commissioned study conducted by Forrester Consulting on behalf of ownerIQ. In the age of the customer, successful advertisers and marketers invest time, effort, and money in learning as much as possible about their consumers in order to build a sustainable relationship that delivers results immediately […]

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