Why You Need to Be Thinking About Second-Party Data

  • by ownerIQ
  • Aug 08, 2016

As previously published in Chief Marketer Data…we’re practically swimming in it. It’s all around us; used for virtually everything. The meaning of data really depends on what it’s being used for and who’s using it. For marketers and advertisers, the most common forms of data are first-party data, second-party data, and third-party data. Here’s a […]

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Why Everyone Is Talking Second-Party Data

  • by ownerIQ
  • Aug 01, 2016

If you find yourself asking, “what is second-party data and why do I need it in my digital marketing initiatives?” Ask no more. The Q has you covered with our latest Infographic, which explains the difference between first, second and third-party data, and provides simple examples to help illustrate the benefits of each data set […]

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The ownerIQ Difference: Co-Op Advertising

  • by ownerIQ
  • Jul 29, 2016

At ownerIQ, we know how challenging it is to run a business in today’s increasingly competitive landscape. From ordering merchandise to selling product on the floor, staffing, payroll, deliveries – you name it, you’re probably doing it. If you are selling manufactured products, there is a good chance that you have some co-op marketing funds […]

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ownerIQ Welcomes Fragrance.com as a Retail Partner

  • by ownerIQ
  • Jul 26, 2016

We’re excited to announce Fragrance.com as ownerIQ’s latest retail partner! The addition of Fragrance.com extends our offering to reach the largest online group of fragrance and beautify shoppers. Pretty, pretty awesome! Fragrance.com is the trusted destination for fragrance and beauty products for personal care shoppers and gift-givers. The site offers over 17,000 different products, including […]

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Why It’s Time to Take Second-Party Data Mobile

  • by ownerIQ
  • Jul 21, 2016

Second-party data – you’ve read all about it. It’s that essential data set that enables transparent access to a trusted and relevant partner’s first-party data. In a nutshell, second-party data assures a cooperative relationship that can be preexisting (a brand that already sells through a retailer) or entirely new, creating a new means for advertising […]

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