Newsflash: Shoppers don’t go shopping. Shoppers DO shopping.

  • by ownerIQ
  • Jul 15, 2016

It’s only natural that changing times bring forth changing behavior. The new digital customer journey is contributing to the already jumbled shopping process; presenting consumers with infinitely more options – enough to make just about anyone’s head spin with questions. What to buy? Where to buy? And not necessarily in that order. Shoppers are also […]

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How One Retailer Increased In-Store Traffic with Second-Party Data

  • by ownerIQ
  • Jul 13, 2016

Brokering relationships is one of the most difficult steps in any business strategy. It’s also one of the most important and deciding stages in any collaborative initiative, with a partnership’s ability to either facilitate success or lead to ultimate failure. The biggest challenge of all, however, entails knowing just who to partner with for achieving […]

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The “Value” of Third-Party Data

  • by ownerIQ
  • Jul 08, 2016

Hello, digital advertisers. I am a 40-49-year-old located in Quincy, MA. My interests include luxury automobiles, arts and crafts, toy collecting, and celebrity gossip. I am an avid reader of the daily newspaper. I am interested in buying baby toys, home appliances, board games, and home improvement products. I have recently chosen Verizon as my […]

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Unlock the Possibilities of Your Website

  • by ownerIQ
  • Jul 06, 2016

When thinking about your digital advertising and marketing strategies, here are some hard-hitting stats for you to consider: Less than 10% of consumers are buying directly from your brand’s e-commerce channel. The vast majority (nearly 90%) will leave without making a purchase on your brand’s website. So how do you best take advantage of the […]

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Why Your DSP Isn’t Enough for Programmatic Success

  • by ownerIQ
  • Jul 05, 2016

Programmatic advertising and marketing technology is something that most of us are familiar with – or so we think. Sure, you might know what everyone else knows, picturing some form of the definition: technology that automates the process of buying digital media inventory. You may have also heard that programmatic comes with a slew of […]

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