ownerIQ Welcomes Scholastic as a Retail Partner

  • by ownerIQ
  • Jun 22, 2016

ownerIQ is proud to announce Scholastic as a retail partner! The addition of Scholastic complements our Parents Bundle, which also includes Petco, Staples, Gymboree, and many more, giving ownerIQ access to the largest online audience of parents and growing families. Scholastic is the world’s largest publisher and distributor of children’s books, a leading provider of […]

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ownerIQ’s New Technology Drives Consumers to Retail Through the Power of Second-Party Data

  • by Aidan Bradley
  • Jun 21, 2016

Geo-Weighting Goes Beyond Traditional Location Targeting Creating 3X Lift in Conversions BOSTON, MA (June 21, 2016) – ownerIQ, the leaders in second-party data; a digital marketing solution for retailers and brands, announce today the release of Geo-Weighting, an innovative technology that goes beyond traditional location targeting to reach in-market audiences at the user-level. Geo-Weighting considers users near […]

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WTQ: Are YOU shopping for this summer?

  • by Aidan Bradley
  • Jun 17, 2016

Summer 2016 officially begins with the solstice on June 21, and ownerIQ’s got the data behind what you are shopping for this summer season. We’ve peered into our massive second-party data cloud to find shopping trends per location in the United States. ownerIQ’s ecosystem has over 200M+ shopping behaviors, the largest pool of shopping data […]

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ownerIQ’s Data Sharing Platform: Key Updates You Need to Know

  • by ownerIQ
  • Jun 16, 2016

Transparent second-party data is no longer just another data segment you read about here and there. On the contrary, it’s happening now and those in the know are actually using it. Moreover, marketers and advertisers are seeing quantifiable value in their digital marketing campaigns from sharing their audience data with trusted partners of choice. Q […]

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Turn Shoppers into Buyers with Second-Party Data

  • by ownerIQ
  • Jun 13, 2016

The world today is more interconnected, complicated, cluttered, mobile, and digital than ever. The same goes for the world of marketing. As the only constant, change is paving the way for an increasingly altered path to purchase, where at any given point, your consumers are online. There is no offline. So if you’re a retailer […]

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