How to Share Your Unique Audience with Your Retailers

  • by ownerIQ
  • Apr 28, 2016

Product brands, this post’s for you. Oh, and it’s for your retailers, too… You may have heard about the value of allowing your retailers to access your unique website audience. But just in case, here’s a quick recap: 50% of your website visitors will make a relevant purchase in 30 days. But the majority of […]

Read >



Executive Profile: Jay Habegger is a believer that data is the driver for decision-making

  • by Aidan Bradley
  • Apr 22, 2016

  Jay Habegger Title: Co-founder and CEO Company: OwnerIQ Age: 49 Education: Bachelor’s degree in mathematics, University of Colorado, 1991 Residence: Scituate Among Jay Habegger’s loves at his job running OwnerIQ Inc., a digital media company based in Boston, is its unpredictability. Since its founding in 2007, OwnerIQ has grown into a firm with about $60 million in revenue and more than […]

Read >


ownerIQ Launches Duress Shopper, a New Media Product Powered by Second-Party Data

  • by Aidan Bradley
  • Apr 20, 2016

Reaching shoppers at moments in need with transparent second-party data BOSTON, MA (April 20, 2016) – ownerIQ, the leaders in second-party data; announced today the release of Duress Shopper, a new programmatic solution which helps advertisers identify consumers actively searching for product support and service information in an effort to convert them into new purchasers […]

Read >


Let’s Get Real (Transparent) – Find More Buyers with Second-Party Data

  • by ownerIQ
  • Apr 14, 2016

We’re all shoppers. Likewise, we’re all buyers. The difference between these two self-identifying nouns seems minuscule; buyers complete the act of making a purchase, whereas shoppers are really both, buyers and browsers. This seemingly small difference is at the heart of what advertisers and marketers all over the world spend their days ruminating over – […]

Read >