Executive Profile: Jay Habegger is a believer that data is the driver for decision-making

  • by ownerIQ
  • Apr 22, 2016

  Jay Habegger Title: Co-founder and CEO Company: OwnerIQ Age: 49 Education: Bachelor’s degree in mathematics, University of Colorado, 1991 Residence: Scituate Among Jay Habegger’s loves at his job running OwnerIQ Inc., a digital media company based in Boston, is its unpredictability. Since its founding in 2007, OwnerIQ has grown into a firm with about $60 million in revenue and more than […]

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ownerIQ Launches Duress Shopper, a New Media Product Powered by Second-Party Data

  • by ownerIQ
  • Apr 20, 2016

Reaching shoppers at moments in need with transparent second-party data BOSTON, MA (April 20, 2016) – ownerIQ, the leaders in second-party data; announced today the release of Duress Shopper, a new programmatic solution which helps advertisers identify consumers actively searching for product support and service information in an effort to convert them into new purchasers […]

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Let’s Get Real (Transparent) – Find More Buyers with Second-Party Data

  • by ownerIQ
  • Apr 14, 2016

We’re all shoppers. Likewise, we’re all buyers. The difference between these two self-identifying nouns seems minuscule; buyers complete the act of making a purchase, whereas shoppers are really both, buyers and browsers. This seemingly small difference is at the heart of what advertisers and marketers all over the world spend their days ruminating over – […]

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How to Become a Programmatic Pro

  • by ownerIQ
  • Apr 12, 2016

As featured in Inc.com, Steve Ustaris, ownerIQ CMO, shares his insights on how to build a successful programmatic strategy. What drew your interest in marketing technology, and specifically programmatic? I started working at the media agency, Carat, in 1999-2000. Back then, I was assigned to the AOL ISP campaign, so you can say I was […]

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