What Weather Prediction Tells Us About Programmatic

  • by Jay Habegger
  • Mar 25, 2016

As I write this there is a major snow storm bearing down on New England, where I live. The storm could either hit us with a wallop or whimper. Which is more likely? Depends on which weather model you believe. The National Oceanic and Atmospheric Administration (NOAA) makes the results of multiple weather models available […]

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Four Strategies Marketers Can Mirror from a Top Beauty Retailer

  • by Aidan Bradley
  • Mar 23, 2016

In Q4, 2015, a leading beauty retailer reported considerable growth in revenue for the year. Here is an analysis of the retailer’s successful branding strategies. 1. Prioritize prospects, but understand & invest in loyalty Over the course of her lifetime, the average woman is expected to spend $15,000 on makeup according to a study by Mint.com. […]

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What are your potential customers up to? Want a hint?

  • by ownerIQ
  • Mar 21, 2016

Shoppers who visit your site, or your pages on retailers’ sites, are interested in what you have to offer. This is the low-hanging fruit that advertisers have been picking and eating since the earliest days of advertising and marketing. These potential customers are highly qualified shoppers, and should absolutely be marketed to, giving them that […]

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The Misconceptions of Data

  • by ownerIQ
  • Mar 17, 2016

Tomato, tomahto, data, dahta – mispronunciation or misunderstanding? Today’s world is abuzz with information, or data – and the word “data” is easily tossed around by pretty much everyone, everywhere. We all have access to some form of data, and we are all just as easily a part of some data group. Data can be […]

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Spread the love: Share your local in-market shoppers with your retailers

  • by ownerIQ
  • Mar 15, 2016

Advertising can be wasteful. In today’s world of information overload, everyone runs the risk of advertising and marketing to many, while reaching if just a few; contributing to outright inefficient strategies. Think about it… How much time and budget do you invest in reaching customers who may or may not purchase your products? But at […]

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