Retailer Targeted Marketing: A Success Story

  • by ownerIQ
  • Feb 02, 2016

We all love a good success story – especially when we can apply the stuff that worked to our own business needs. So here’s another one for your arsenal… The Step2 Company, LLC, is the largest American manufacturer of preschool and toddler toys. The company offers a variety of heavy plastic toys designed mainly for […]

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Part 1 – What does your DATA bring to the party?

  • by ownerIQ
  • Jan 27, 2016

First-Party Data Demystified There’s no keeping score in data, and not all types are created equal – it’s either hot (valuable) or not (useless). And with so many data segments out there promising to deliver the audience insights you need, it’s hard to tell data X apart from data Y; not to mention which will […]

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How to finally stop advertising with obscurity

  • by ownerIQ
  • Jan 20, 2016

When it comes to the results of your advertising and marketing initiatives – you’re often left in the dark. You may think you know what’s working, until you realize you’re not quite sure…and that’s when things can get murky and potentially costly as you pile money onto the unknown. To the point: real insights matter. […]

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The Q’s Got Mobile Moves

  • by ownerIQ
  • Jan 13, 2016

We all know that mobile use is on the rise, and has been for some time – no surprise here. In fact, it’s more than likely that you’re reading these words as you walk, eyes glued to your phone’s screen. And if so, please take a second to look up now – just in case. […]

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Why traditional audience segments aren’t enough

  • by ownerIQ
  • Jan 12, 2016

In this day and age, reaching your prospects is…well, it’s harder than ever. Consumers are all over the place, and they’re picky – they have access to virtually anything, at any time, at their fingertips. To help simplify the increasingly complicated prospecting process, we’ve come to rely on: First-party data: First-party data is YOUR own […]

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