Q Thoughts

Four Strategies Marketers Can Mirror from a Top Beauty Retailer

In Q4, 2015, a leading beauty retailer reported considerable growth in revenue for the year. Here is an analysis of the retailer’s successful branding strategies. 1. Prioritize prospects, but understand & invest in loyalty Over the course of her lifetime, the average woman is expected to spend $15,000 on makeup according to a study by Mint.com. […]

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What are your potential customers up to? Want a hint?

Shoppers who visit your site, or your pages on retailers’ sites, are interested in what you have to offer. This is the low-hanging fruit that advertisers have been picking and eating since the earliest days of advertising and marketing. These potential customers are highly qualified shoppers, and should absolutely be marketed to, giving them that […]

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The Misconceptions of Data

Tomato, tomahto, data, dahta – mispronunciation or misunderstanding? Today’s world is abuzz with information, or data – and the word “data” is easily tossed around by pretty much everyone, everywhere. We all have access to some form of data, and we are all just as easily a part of some data group. Data can be […]

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We’re at the PRO Show, Wednesday, March 16 – Come see us!

What: ownerIQ Speaking Session – How David Can Advertise like Goliath When: Wednesday, March 16, at 3:40-4:20 p.m. (200-Level Breakout Series) Who: ownerIQ’s own Brendan Conroy and Christine Bixby Where: PRO Spring Convention and Trade Show, Lincolnshire, IL The annual Trade Show brings together independent Photography Retailers from across the nation to discuss trends within […]

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