Q Thoughts

ownerIQ Announces a Record 2015 with Over $60M in Revenue

  ownerIQ Announces Record-Breaking 60M in Revenue for 2015 and Looks to a Bright 2016 as Marketers Embrace Data Sharing. BOSTON, MA – (March 09, 2015) – ownerIQ, the leaders in second party data; a digital marketing solution for retailers and brands announce 2015 revenue north of $60M having grown over 50% year over year. […]

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Using online technology to increase in-store sales

If you are a manufacturer or brand, chances are that one of your ultimate goals is to drive traffic and sales through your retailer channels. In this sense, the ongoing relationship between you and your retailer has always been important, and is typically sealed with the kiss of co-op advertising spend. However, other means of […]

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The Case of the Underutilized Website

You have a website – great start. As your virtual business card, your website is a must-have and a leading source for collecting valuable first-party data – e.g. that essential audience segment that feeds your marketing initiatives with highly relevant information. First-party data can be thought of as an appetizer, an almost obligatory starter, to […]

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The real value of advertising transparency

Yes, transparency in display advertising is important. In the past several years, we have seen the “black box” players in the display world come up against some serious backlash. If you don’t know what advertising channels are the most successful for your business, then how do you optimize towards them, and derive actionable insights? In […]

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