ownerIQ featured in Boston’s first-ever lumascape by Boston Business Journal and Jebbit

  • by Aidan Bradley
  • Sep 02, 2015

The Q was selected as part of Boston’s first-ever lumascape by The Boston Business Journal and Jebbit. ownerIQ joins 5 others under programmatic advertising in the Boston area. Companies in the field of marketing and advertising technology have been in the news lately because they’re growing significantly in the Boston area, which inspired both The […]

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New Dashboard Released for VTM Retailers

  • by Christine Bixby
  • Aug 27, 2015

We have recently released a new dashboard in our cooperative audience-sharing platform, (CoEx) for retailers using our Vendor Targeted Marketing program (VTM). Retailers are using the VTM program to advertise to in-market shoppers of the product brands they sell. The new dashboard is custom to each retailer and highlights value their key program metrics and […]

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A Must-Know Technique for Measuring Prospecting

  • by Alex Bistran
  • Aug 21, 2015

To effectively grow a client’s business, advertising strategies must focus on how to acquire new customers. Prospecting is the fundamental tactic for achieving this objective, however, many clients have not yet adopted measurement tools to accurately assess performance of this tactic compared to other strategies like retargeting. Without a proper way to gauge the value […]

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