It’s the most wonderful tiiiiiiiime of the year….

  • by ownerIQ
  • Sep 11, 2014

The 12 Weeks of Retail have officially begun!  For the next 12 weeks leading up to the start of the Q4 holidays, OwnerIQ will be giving away a new prize every week.  Each week’s prize will appeal to a different type of holiday retail shopper, and all of the prizes are available for purchase at […]

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12 weeks. 12 great gifts.

  • by ownerIQ
  • Sep 05, 2014

We’ve been making our list, and checking it twice. But it doesn’t matter if you’ve been naughty or nice. Come back on Tues, 9/9 and be the first to find out what OwnerIQ is revealing for the holiday season. Learn more here!

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Whitepaper: Enhancing Digital Shopper Marketing with Programmatic Buying

  • by ownerIQ
  • Sep 03, 2014

Shopper marketers are turning to a digital and data-driven approach to their campaigns, and they’re looking beyond the brick-and-mortar store walls to execute them. Find out why digital shopper marketers are leveraging programmatic buying techniques that can: Ensure 100% accuracy in reaching specific retail shoppers at scale Dominate share of voice among retail shoppers in […]

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INFOGRAPHIC: Vendor Targeted Marketing (VTM) for Manufacturers

  • by ownerIQ
  • Aug 20, 2014

Hundreds of top manufacturers and their retailers are reporting OwnerIQ’s Vendor Targeted Marketing (VTM) to be their most effective form of digital marketing with increased in-store foot traffic and increased sales as high as 4x! Check out our new VTM Infographic to see why. View Full Infographic Here 

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Things a New CMO Needs to Know, But Often Doesn’t

  • by ownerIQ
  • Jul 22, 2014

Article originally posted to Business 2 Business Comminuty on July 18th, 2014 (http://www.business2community.com/leadership/things-new-cmo-needs-know-often-doesnt-0947513#!bjOZc5) You put in your time, worked hard and you’re now a CMO. Good for you, now get to work. No, seriously, get to work! Your plate is already full. Back in the day a CMO was responsible for things like brand identity, […]

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