The 12 Weeks of Retail have officially begun! For the next 12 weeks leading up to the start of the Q4 holidays, OwnerIQ will be giving away a new prize every week. Each week’s prize will appeal to a different type of holiday retail shopper, and all of the prizes are available for purchase at […]
We’ve been making our list, and checking it twice. But it doesn’t matter if you’ve been naughty or nice. Come back on Tues, 9/9 and be the first to find out what OwnerIQ is revealing for the holiday season. Learn more here!
Shopper marketers are turning to a digital and data-driven approach to their campaigns, and they’re looking beyond the brick-and-mortar store walls to execute them. Find out why digital shopper marketers are leveraging programmatic buying techniques that can: Ensure 100% accuracy in reaching specific retail shoppers at scale Dominate share of voice among retail shoppers in […]
Hundreds of top manufacturers and their retailers are reporting OwnerIQ’s Vendor Targeted Marketing (VTM) to be their most effective form of digital marketing with increased in-store foot traffic and increased sales as high as 4x! Check out our new VTM Infographic to see why. View Full Infographic Here
Article originally posted to Business 2 Business Comminuty on July 18th, 2014 (http://www.business2community.com/leadership/things-new-cmo-needs-know-often-doesnt-0947513#!bjOZc5) You put in your time, worked hard and you’re now a CMO. Good for you, now get to work. No, seriously, get to work! Your plate is already full. Back in the day a CMO was responsible for things like brand identity, […]