Why You Need Second-Party Data in Your Digital Marketing

  • by ownerIQ
  • Sep 26, 2018

ownerIQ offers transparent data solutions powered by the largest second-party marketplace of consumer shopping and purchasing behavior. ownerIQ is included in Gartner’s “How to Put Second-Party Data to Work for Marketing” Report. According to the report, ownerIQ is listed in the Private Marketplaces category. Private Marketplaces as stated in the report “help multiple companies share […]

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Amazon’s latest attribution play will grab more brand marketing budgets

  • by ownerIQ
  • Sep 14, 2018

The retail giant seeks to influence advertising budget by controlling the narrative around campaign performance Author: Kelli Laperch, Director of Client Analytics In a recent article by Seb Joseph in Digiday, “Amazon is testing an attribution pixel, a key step in rivaling the duopoly,” the retail giant is testing a new attribution tool that will […]

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ownerIQ Welcomes Monotype as an Audience Partner

  • by ownerIQ
  • Aug 28, 2018

ownerIQ is proud to announce Monotype as a new audience partner. With the addition of Monotype, ownerIQ continues to add to the largest network of active online shoppers. Monotype is the largest selection of premium fonts, with more than 130,000 available fonts and counting. Monotype reaches creative professionals from individual freelancers and small agencies to […]

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ownerIQ Integrates with Adobe Analytics Cloud allowing Branded and Discoverable Retail Audiences in Adobe Audience Manager

  • by ownerIQ
  • Aug 09, 2018

ownerIQ Integrates with Adobe Analytics Cloud allowing Branded and Discoverable Retail Audiences in Adobe Audience Manager Integration allows retailers’ first-party data to be visible and accessible outside the ownerIQ platform for the first time BOSTON, MA – August 9, 2018 — ownerIQ, a leader in second-party data, announces it is now integrated with Adobe Audience […]

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What is a Segment anyway?

  • by Greg Loeffelholz
  • Jun 27, 2018

While the Third Party Data Menu may be organized by Appetizers, Entrees and Deserts, don’t expect to know what kind of beef is in that burger, whether the fish was Farmed or Wild, or if peanuts are in the Ice Cream Sundae.  Second Party Data or Transparent Data, on the other hand, is like a […]

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