“Online retail, by its very definition, exists so that companies can sell products and turn a profit on those sales. The model has grown steadily over the past decade as consumers become increasingly comfortable purchasing goods online. But savvier online retailers aren’t merely consumer-facing stores anymore; they’re evolving into media companies that can sell advertising […]
OwnerIQ CEO Jay Habegger is currently featured on the cover of AdAge.com for his article “Why Amazon is About to Become a Force in Online Advertising”. “Amazon flew under the radar in late June when it announced it was entering the world of advertising by using its consumer data to deliver targeted advertising on third-party […]
Our very own Michael Chass is currently featured in CEA’s Vision Magazine. His member profile gives an outline of his career and a description of what he does here at OwnerIQ. “Two-thirds of all consumers use an online resource as a step in the path to purchase”. Read the full article here.
On June 13th, OwnerIQ was included in Jim Nichols’ outline of 5 new and powerful targeting methods on imediaconnection.com “Another interesting approach comes from OwnerIQ, which calls its model “owner targeting.” The company collects data on user actions that demonstrate product ownership to deliver prospects with highly probable interest in categories, brands, and interests. Then […]
by Michael Chass OwnerIQ is an active member of CEA (Consumer Electronics Association). Besides attending CEA’s annual CES (Consumer Electronics Show), OwnerIQ also participates in several of the functions and events CEA hosts throughout the year. In addition, I serve on two different CEA Boards, volunteering time to help with the needs of the association, […]