On December 15th, 2010, our CEO Jay Habegger made the cover of AdAge.com and the cover of the AdAge.com Blog because of an article he wrote on behavioral targeting. Here’s a screenshot of the site on that date: In his article, Jay outlines why behavioral targeting is actually the most consumer friendly, as consumers can […]
Jay Habegger, our CEO, wrote an article entitled “Is E-Commerce Hijacking Your Marketing Budget?” It made the cover of Twice.com and is currently published on the Twice.com blog.
by Mike Ouellette There are many ways to make money from your site traffic. Here, Mike Ouellette, VP of Publisher Relations at OwnerIQ talks about privacy when it comes to monetizing your website data and respecting visitor rights. Enjoy!
On November 17th, 2010, OwnerIQ hosted its first ROCKBAND themed “POP” (product ownership) party at the W Hotel in New York to celebrate our NY team’s recent success. We had a lot of fun and got to meet some really interesting people. Look out for upcoming POP parties on the OwnerIQ events page so you […]
by Jay Habegger and Michael Chass Still have doubts that the path to purchase is really shifting online? How about an 89% increase in product research traffic to manufacturer and retailer web sites in the week from Monday, 22 November through Sunday, the 28 of November? Yep, you read that right. The number of unique […]